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This methodology basically consists of providing them with elements that allow them to achieve their goals in each and every one of the stages of the journey they carry out with the company.
Inbound marketing integrates advertising and digital marketing techniques that are not intrusive.
The only objective of this methodology is to communicate with the user at the beginning of the purchase process.
Every day the trends of brands to attract new customers and retain their customers change, that is why there are new methodologies that brands use, such as inbound marketing.
The concept of inbound marketing was coined by Brian Halligan, co-founder and CEO of the marketing software company HubSpot, in 2015, and it is made up of three essential elements such as: content marketing, SEO strategies and actions in social networks.
According to data from eMarketer, they indicate that the budget allocated for this type of marketing would be 229 thousand 250 million dollars during this year.
What is inbound marketing?
Specialists define inbound marketing as an approach aimed at growing a company by creating meaningful relationships and lasting with consumers, prospects and customers.
Likewise, this methodology basically consists of providing them with elements that allow them to achieve their goals in all and each of the stages of the journey they carry out together with the company.
Inbound marketing integrates advertising and digital marketing techniques that are not intrusive, with the sole objective of communicating with the user at the beginning of the purchase process and accompanying them until the final conversion or sale. Therefore, its main purpose is to attract and convince your ideal clients with valuable content, having take into account at what point of the purchase process they are in order to personalize what you offer them at each moment.
According to the study “The results of inbound marketing” this methodology gives benefits to a brand: it generates a qualified lead and 12 records for every 370 visits, it can double a company’s qualified marketing contacts by two in a year and multiply them by 7 In two, the leads in just one year can be multiplied by 5 and in two, by 14, it also increases visits to the brand’s website and this methodology is effective for companies in all sectors.
How to Implement Better Inbound Marketing Strategies
Many experts say that, like any methodology, it is important to have prior knowledge of the client, such as your needs, concerns, problems and desires are fundamental when implementing inbound.
- Get trained on Inbound: This will be the main step if you want to carry out a strategy applying this methodology, since there are many topics associated with this tool.
- Inbound Diagnosis: The second step will be to carry out a diagnosis where you review what are the actions that your clients are carrying out today in their businesses.
- Optimize to implement inbound: After the diagnosis, optimization is important where the important thing is that you consider that this is a job between the Marketing and Sales teams or activities.
- Analyze the results: The last step is to analyze the results of the strategy, although the results are usually seen in the medium and long term, adapting the work and the points of improvement on the fly are decisive for success in the future.
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