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The informal business scheme that the “nenis” have managed represents, according to INEGI, almost a quarter of the country’s gross domestic product.
The girls have used this system as an alternative to labor inequality, from a gender perspective, that exists in Mexico.
For some years, the informal business of the female sector decided to take a step forward and adopt a business scheme favorable to their needs, overcoming the obstacles of the formal sector that show how labor inequality, from a gender perspective, is still present in 2022.
The informal business scheme of the “nenis”
According DataMEXICO, the Mexican population during 2020 was 126,014,024 inhabitants, where 48.8 percent represent men, while 51.2 percent are women. During that period until the second quarter of 2021, the economically active population of Mexico was 57.7 million people, where only 39.3 percent represented women and 60.7 percent men.
Given this, the informal business has grown gradually, and that is where the girls have found a niche to develop professionally, since data from the National Institute of Statistics and Geography (INEGI) revealed that of the 65.4 million women, 22 million have employment. . Of these, only 14.8 million have formal jobs and 6.3 million work in the informal business scheme.
However, it was reported that for every 100 pesos generated in Mexico, the informal business scheme is responsible for 26 percent of this. Finally, after the data released, it is shown that the nenis generate an economic value comparable to 19.3 percent of that figure of the country’s GDP. During 2019, the closing figures were valued at 5 billion pesos.
Where does the term “neni” come from?
The informal business has been changing and has sought to adapt to the media of each generation. Advertisers going door-to-door were able to acclimate to the changes in social networks and thus be able to share and sell their products more easily.
Through applications such as Shopify or online bazaars such as GoTrendier, sales sites such as Mercadolibre and Amazon, or using market place spaces on social networks such as Facebook, girls have managed to obtain a wide range of options to develop in the work environment.
But where does the term “nenis” come from? This was born as a mockery of the female sector of informal advertisers, since some of them used expressions such as “see you at the midpoint, baby” or “yes, babies, see you in the subway.”
This soon generated trends in social networks that sought to ridicule entrepreneurs for the type of idiolect adopted by them that at the same time identified them by one of the most recurrent words, “nenis”.
However, over time this has been changing, because as stated above, the identification with this term has revalued the semantic content of the nickname used by its detractors, to the point where it has been established almost as a designation without pejorative value. .
Therefore, the term “neni” really refers to women who use the media and social networks of digital platforms within their reach to advertise their products and sell them, thus contributing to the economic movement of the country.
Growth and challenge of girls in the pandemic
Due to the health crisis that we have been going through since 2019, after the economic impact from which many companies have not yet recovered, the alternative to formal business was a necessary option for many, today entrepreneurs, who sought to get ahead once they They were deprived of their main source of income.
The nenis have established themselves as a community of entrepreneurs who have had to row against the current, either by dealing with gender barriers, by trying to establish themselves professionally under their own means, and by not having unions, or benefits, nor any of those advantages offered by jobs affiliated with companies, hospitals or government sites, to name a few.
In addition, the girls must face the harassment of social networks and delivery problems in the “middle point”, because in some areas such as the Collective Transport System, a recurring place, the sale and distribution of their products is prohibited.
Finally, it could be considered that in each delivery they also risk their integrity, by not having the total certainty of who and how is the person who is buying their products.
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