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A good digital marketing strategy is today crucial in brand building and an element that has been patented with its execution determines that to the extent that you update your strategies you will be able to improve the results.
Within the main trends in digital marketing, content marketing and automation are crucial.
One aspect that is tremendously important in today’s marketplace is identifying trends that help improve digital results.
Develop an effective digital marketing strategy It is a very broad subject and an aspect that we must not lose sight of in its execution has to do with the way in which we implement better results, when we test strategies with a good base, updated execution and constant understanding of the context in which it is developed. , starting from activities as simple as social listening to more disciplined ones, including the narration of data.
Given this, it is important to understand what resources help to achieve an effective digital marketing strategy, especially when there is a consensus in which marketers around the world, who revealed to Smart Insights that the main techniques in this area are content marketing, automation, big data, among other elements that we cannot lose sight of today.
Because of this it is crucial that you do not waste the enormous opportunity to participate in the Online Diploma in Digital Marketing that begins this October 28, you will delve into the knowledge throughout 8 weeks so that you develop the skills of identifying crucial elements in your digital strategy and knowing the path you follow, when communicating through platforms such as social networks.
Within this Diploma you will find tools and platforms through which you can better understand digital insights, becoming a good strategist and helping your team in making decisions and optimizing your results.
The objectives to be met in this program are:
Identify the most appropriate communication techniques when using digital media.
Understand the digital environment: repercussions, challenges and opportunities.
Understand how to plan, manage and measure both advertising and online communication.
Know tools capable of measuring the results of each of the strategies.
Obtain bases and tools to develop a strategic digital marketing plan.
Learn the legal aspects that regulate the internet and trends in social networks.
Temary:
Module 1
Introduction to Digital Marketing
Dates: October 28, November 2 and 4.
Module 2
Branding in digital media
Dates: November 9, 11 and 16.
Module 3
Strategy and Digital Planning
Dates: November 18, 23 and 25.
Module 4
Interactive Legislation
Dates: October 30, December 2 and 7.
Module 5
Strategies in Social Networks
Dates: December 9, 14 and 16.
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