In essence, one health care practice Patient-centric is one that is committed to creating an excellent patient experience before, during and after their appointment. That is from the first moment that a patient you see a brand online, the customer service you receive during that initial phone call, the wait time between your call and your appointment time, and the clinical experience during your consultation.
POINTS FOR A PATIENT-CENTERED MEDICAL PRACTICE
- quality website : easy to find in Google, fast to load, full of educational content and real images, easy to navigate.
- Patient friendly content – Educational content on conditions, procedures, and treatments, as well as engaging blogs on common health topics. Accessible content on social media, your website, and in practice while waiting for your appointment. Content that makes your practice stand out online.
- The ‘know how to trust’ factor – Physician video content or actual images of people in your practice (not stock photos) let people know you more than the words on your site’s ‘About Us’ page. Constantly appearing online and offering relevant and engaging content builds that trust factor.
- Digital tools: technology integration to enhance the patient experience from online booking systems, digital patient registration forms, calendar invitations for scheduled appointments, and SMS reminders.
Focus on the patient experience puts your needs at the forefront of every practice decision, whether those choices relate to management, marketing, or medicine.
The added benefit? A great patient experience makes for a happy patient. A happy patient will share her experience with others, enhancing her reputation and generating more business through referrals.
What do you think are the basic principles of being ‘patient centered’ in the online environment?
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