Since ancient times, the mystical unicorn creature has been widely spread, from folk tales, graphic representations to biblical appearances, and it is now that it appears as a term coined to companies with a billion dollar valuation.
What is a unicorn company?
Far from the legendary figure of the unicorn, the companies to which this term is coined are the dream come true of any “start-u”.
The founder of Cowboy Ventures, Alieen Lee was responsible for bringing this term to life by referring to the companies as “Unicorn Companies”. Tech companies reaching a value of $ 1 billion without the need to be listed on the stock exchange.
Tools to be a unicorn company
Every emerging company seeks to be the next unicorn, right now entrepreneurs are looking for strategies and tools that take their company to the top to be placed within the select group of mythical figures.
The Argentine Politician, Andrés Freire suggests that you should not think about wanting to be a unicorn companyIn order to become one, he explains that it is better to focus on development and the intention to be the solution for thousands of people, than to think about being a billionaire just to feed an ego.
Have clearly the proposal of value and profit that will provide the service or product you are looking to develop, provides that extra benefit that the user needs and therefore consumes.
The use of tools and the use of technologies, emerging companies should focus on the problem to be solved rather than creating the tools they need.
This refers to the fact that it is necessary for the entrepreneur to appropriate the technologies to avoid unnecessary steps in the process of professionalizing his company.
These are the unicorn companies that dominate the world market.
In the world panorama there are companies with increases in their value that are the dream of any entrepreneur, the competition although difficult is not impossible, an example of this are these 10 companies worth more than a billion dollars.
- Didi: Chuxing (China)
- JUUL: Labs (United States)
- Stripe: (USA)
- Airbnb: (USA)
- SpaceX: (USA)
- Kuaishou: (China)
- Paytm: (India)
- Epic Games: (USA)
- DJI Innovations: (China)
Unicorn companies in Mexico
At the international level, the perspective of the unicorn companies in Mexico is gaining strength and consolidating as strong business model candidates, an example of this is the case of the Kavak firm, which was founded in 2016, which became the first Mexican unicorn, achieving a valuation of more than 1.55 million dollars.
Other Mexican companies competing strongly at the international level, which have managed to obtain the classification of “unicorn” are:
- Kavak: It is a platform dedicated to car trading.
- Bist: Asset exchange platform.
- Clip: Company dedicated to card payments.
- Konfío: It offers financial financial services.
The best way to position a company in order to be valued as a unicorn is to be clear about the objective that we want to comply with our product or service, taking the necessary tools, seeking to optimize and accelerate the process to reach this category as soon as possible. .
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