As each of us has been able to experience it for sure at some point in the past. The kind of music that we listen to under certain conditions in a waiting room is going to encourage us, calm down, relax or even energize us and this is because with a more accelerated melody.
Our heart rate as well as our breathing speed up providing greater amounts of oxygen to the brain. Untying a chain that translates into moods, perceptions and emotions.
Music in the waiting room. Why put it on?
Waiting rooms and music are often the first impression clients have of your space. Whether at a doctor’s office or at a financial investment company. The waiting room can be one of the most important spaces associated with your brand.
Interior design, including color choices, furniture placement, and how windows relate to your potential customers. It can make a big difference in the way your medical practice is perceived.
As we mentioned at the beginning, the sounds or music of a waiting room are also important. But very few people consider the effects of certain music or noises.
For example, if your office is near a busy street, clients may hear loud traffic noises, which can disturb the quiet environment. Here the use of music can set the mood and cover distracting sounds with great playlists to soothe or energize your customers.
Main benefits of music in waiting rooms
- Fluid conversations between staff and patients: Music helps soften and create privacy in conversations. In such a personal and private setting, music is necessary both to break awkward silences and to bring closure to other conversations between other patients in the room.
- Improves general mood: Numerous studies have shown that music produces multiple health benefits, thanks to the brain stimulation produced by musical waves.
- Reduce negative emotions: There are certain sounds, which are applied in therapies and have the ability to promote positive emotions. That is why different rhythms will be used accordingly.
- Good working environment: Music helps create a pleasant environment, not only for patients, but also for employees, helping them to concentrate.
What type of music works best for waiting rooms?
To know what music works best in waiting rooms, offices, dental clinics or hospitals, it is necessary to know the target, the brand values and the purpose of the music. That is why it is necessary to contact a specialist or professional who can recommend and advise you to create a musical environment.
The same type of music does not work for all brands. It is true that instrumental styles can be a good option to relax clients and let them go. Sounds that invite you to relax your body and mind. But in addition, background music that elegantly combines styles such as pop, blues or even rock, can also have the same effect on patients. It all depends on knowing how to choose the songs that best convey the brand and create a pleasant atmosphere.
What we do know is that if the music is appropriate, the brain will release substances such as dopamine and endorphins, which are responsible for sensations of pleasure, satisfaction and well-being. Therefore, it will contribute to generating a positive experience.
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