Web3 infrastructure platform Our Happy Company has announced that its inaugural product, OurSong – a social commerce mobile app designed to enable digital creators to monetize their content and grow their communities through NFT – will use the infrastructure of Circle’s established pay to drive demand in the creator economy.
Our Happy Company was incorporated in July 2018 by world-renowned music artist John Legend. -the Director of Impact of the company- jalong with several pioneering tech entrepreneurs including KKCompany co-founder and CEO Chris Lin, Twitch co-founder Kevin Lin, and more. The platform launched OurSong, its first product offering, in February to moderate fanfare.
In the official press release, Chris Lin, CEO of Our Happy Company, revealed his intentions to “democratize NFTs for the masses.” According to Lin, this mission “starts with one of the biggest challenges for first-time users: Getting through a complicated process to purchase your first digital collectible.”
“By bringing Circle’s infrastructure to OurSong, we’re making creating or buying your first NFT as simple and straightforward as buying a digital album or placing your next delivery order.”
Built on the Ethereum-based ERC-1155 multi-token standard, the marketplace makes it easy to buy, trade and exchange NFT cards. known as Vibes through their native digital asset OurSong Dollar (OSD). Users can purchase a number of NFTs that appear on the market, bypassing the traditional fiat methods of debit or credit cards.
With a user interface similar to that of TikTok and other bottom-scrolling social platforms, OurSong offers a list of specialized themes based on user preferenceswhile also offering an augmented reality beta feature for the asset owner.
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