In recent years, the main problem for brands has been to remain current in the minds and lives of their consumers, and all this due to the saturation of content that we handle thanks to the digital connection. Given this and in order to completely differentiate itself from all its competitors, Warner Bros. Discovery Licensed Advertising is a great tool to create a unique and creative campaign.
Jocelyn Amezcua, Category Manager Toys, B2S, Promotions at Warner Bros. Discovery Global Consumer Products in Mexico, explains the importance of this type of advertising for the entertainment company, especially for the brands they manage and the agencies they work with.
“The category of licensed advertising is growing substantially in the coming years and represents a significant opportunity for BTL, ATL and digital agencies,” he explains.
In this sense, he maintains that Warner Bros. Discovery has an extensive catalog of brands recognized throughout the world, and by various audiences, which is why they now work with agencies to generate licensed advertising campaigns.
Currently, Warner Bros. Discovery represents an iconic name in the industry for producing the most titles and largest library of properties that include film, television and animation formats.
“Our content portfolio is highly differentiated and for licensed advertising we have content on television, film, streaming. Within this, we are working within the area of customer production in the DC Comics universe that includes the most iconic characters such as Batman and Superman”, he says.
In that same order, the specialist in this type of marketing asserts that creating a campaign with this format It can be with content ranging from editorial, to animation and video games.
Likewise, Amezcua highlights that in Mexico, Licensed Advertising is gaining more and more strength, which is why the company wants to work closely with large agencies, in order to expand the opportunities available to you through licensed advertising and Warner Bros. Discovery brands.
“Carrying out licensed advertising campaigns is generating content that is not tangible, but that generates a much bigger impact for the consumer when it makes a connection between the product and our brands, and these campaigns can be as large as a commercial or as simple as a radio spot, exteriors or digital campaigns”, he says.
Although the growth of these strategies continues, The specialist indicates that communication is much more innovative to do this type of campaign, and it offers a benefit for the agencies, that the client makes a match with the characters, the product that is being offered and the campaign in general is very beneficial due to the issue of impact.
“The effect and impact generated by this type of consumer campaign is long-term,” Jocelyn Amezcua, Category Manager Toys, B2S, Promotions at Warner Bros. Discovery Global Consumer Products in Mexico.
“This year we are going to be working closely with the agencies to communicate this benefit that they can offer these large companies. Throughout the year, we are doing marketing campaigns, and that clients have the benefit of working with Warner Bros. Discovery as the best framer, seems paramount to me, ”he adds.
In short, the library Warner Bros. Discovery has it all and is a great place to start solving creative needs and help a brand’s message stand out and be seen without hesitation by audiences around the world.