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In 2021, the United States is the first country in the world where February 14 is celebrated and spent.
In the Philippines it is the country where less is spent on Valentine’s Day.
In 2022, 46 percent of Mexicans who celebrated on February 14.
Year after year, brands bet on seasonal marketing to highlight their names and products to the millions of consumers that exist globally. One of these brands is Walmart, which has always carried out strategies to stand out from the market on each holiday, as it is attracting attention for a peculiar “rupture” teddy bear, which it is selling in its stores in the United States, before San Valentine.
Without a doubt, February 14 is a date that many wait year after year, especially for people who are in love and want to celebrate love. Given this, this date is very important for the marketing sector, especially for brands that are looking for a way to bring new special products to celebrate.
It is normal to see that at the end of January, the stores are already filled with hearts and messages of love; just as they promote more products such as boxes of chocolates to anything that can be given as an act of falling in love. Where, according to statistics, every year 180 million cards and 190 million roses are exchanged during the day, which are two of the most common gifts during the day.
According to statistics from the National Retail Federation, 53.2 percent of global consumers buy sweets (chocolates, candies, etc.) for the day, 21.1 percent opted for jewelry, 37.8 for flowers and 35.1 for special plans away from home, such as romantic dinners or a trip to the movies.
In Mexico, these data are reflected in gifts and various activities. According to 2022 figures from the National Commission for the Protection and Defense of Users of Financial Services (Condusef), 46 percent of Mexicans that celebrates February 14 allocates between 900 and 1,500 Mexican pesos in clothing, food, sweets, flowers, chocolates, perfumes, among others.
Walmart’s “breaking bear”
Once again, Walmart wants to stand out among consumers, which is why it has gone viral by offering a peculiar Gift for Valentine’s Day or for before the date.
The largest retailer in the United States and Mexico is selling a teddy bear with a broken heart that says “LOVE” and a T-shirt that says “Bye!”
The promotion has been carried out in a tweet on his Twitter accountwhere the millions of followers and consumers They commented on the ingenious and creative gift that the firm is promoting.
It is cuter than a breakup text 😉😅🫠 https://t.co/pBPXl9NJ15 pic.twitter.com/xnVbOzh2sl
—Walmart (@Walmart) February 2, 2023
Likewise, and according to the brand’s specifications on its website, the teddy bear dances to the iconic song “Bye Bye Bye” from the 90’s group *NSYNC.
“Your special someone will love this festive gnome who is dressed in his best Valentine’s Day outfit!” reads the item’s description.
“This bear is ready to wish someone special a Happy Valentine’s Day! This fun animated bear will be the hit of the Valentine’s Day party and makes a great gift for loved ones of all ages,” the company says on its e-commerce store.
@ayyitsalyssaI FEEL VIOLATED
The funny bear has a price of 16.98 dollars (around 322 Mexican pesos) and so far the offer is only maintained in its establishments in the United States.
After its promotion in networks, the followers of the brand applauded for such a creative product that can save more than one from a failed relationship. But many netizens also criticized the product, considering it “wild” or even “offensive.”
“If you’re breaking up with someone why give them a bear or something?” read one of the comments on Twitter.
“Walmart, you’re not funny,” someone commented on the same post.
“To show that you are not cruel when you break someone’s heart,” wrote one user.
“Honestly, if they gave me this, it would hurt more than a text,” one person said.
“Breaking up Walmart over text,” another quipped.
“I told my husband I want one even though we’re not breaking up because it’s that much fun,” another netizen wrote.
Undoubtedly, many times the products that brands sell are not well received, on the one hand, by consumers, as an example of the H&M ‘monkey boy’ controversy. In 2018, the clothing firm caused controversy for a campaign where a 5-year-old boy appears, wearing a sweatshirt that read “the coolest monkey in the jungle”.
After that campaign netizens criticized the brand and said it was racist for using a black boy as a model, so the textile brand was forced to withdraw the campaign and offer an apology.
And it is like this, as what for the brand strategists seems fun and unique, when presented to consumers the product can be well received or criticized and cancelled.
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