- Index hide
Walmart has remained a leading retail brand for years based on the sales it has maintained in countries like Mexico.
Figures projected by AMLO warn that Walmart is responsible for distributing 25 percent of the food consumed in Mexico.
Like Walmart, many retail brands have opted for the design of their own brands.
Walmart rebranded a key brand with which it has competed in the bedding segment and Joyspun is the name with which it has re-launched its pajamas proposal, consolidating the sale of clothing in this category of retail in full inflation.
There is an interesting projection from GlobeNewswire, which has measured the value of the women’s lingerie market, a segment that has been consolidated by the opportunity it has given consumers to diversify their product options for when they rest.
According to the projection, during 2022 the value of the market will be 50 thousand 380 million dollars.
“The lingerie market is often divided into two product categories: bras and briefs. Bras were the leading product category within the lingerie market as of 2016, with a 55 percent share. Some of the most popular lingerie retailers in the world are Victoria’s Secret and Calvin Klein. Europe and North America had around two-thirds of the market as of 2016. In Germany, as many as 25.5 percent of women said they were willing to spend between €30 and €54 on lingerie. The market is making more and more efforts to include all body types and focus their advertising on body positivity, which is possibly attributed to the change in cultural norms. For example, 24 percent of US consumers said they liked the inclusion of plus-size models in lingerie advertising,” said P. Smith, a retail analyst at Statista.
This reminds us how retail chains have opted for increasingly bold measures, in order to stand out in the private label market.
This commitment to own brands has led lines like Amazon Basics to be in the sights of users who market their products on the platform because when they become the best sellers, a similar version begins to be sold but with Jeff’s own brand. Bezos (Peak Design case).
Faced with these challenges in the market, important trends have been imposed that we cannot lose sight of in the market and that is to know what a brand is worth at the moment for the consumer.
Sleepwear, that’s what the consumer wants
The clothing category has become a very important one for the consumer, considering that today in the market actions that are increasingly decisive for the consumer have escalated and the most interesting thing about it, the market that is strengthened in segments that nobody expected would grow, as in the case of this note we have seen him with pajamas.
This has motivated new innovation practices to be defined in retail, as happened in the fashion market, when we learned that well-known brands such as Zara had diversified into segments such as sports with lines of clothing and footwear specially designed for physical activities.
For Walmart, this commitment to underwear and pajamas now bears the name of Joyspun, replacing Secret Treasures, the brand with which it had identified the underwear and pajamas segment with this name.
“It’s a great time for the underwear category (…) We wanted to take our leading brand, Secret Treasures and reinvent it, to offer the quality and elevated prints and premium design details, as well as new branding, colors and packaging, that are modernized in a way that takes us to the future”, concluded Denise Incandela, executive vice president of apparel and private labels of Walmart United States.
Now read:
Merchandise theft alerts Walmart; Chedraui has the solution
These stores have been reported for using facial recognition technology
In Walmart there is a cat locked up and they ask the brand to show rescue