- Walmart has redesigned its website and applications with the aim of boosting sales on its platforms, taking inspiration from social networks with bigger and brighter images.
- Renewal is crucial in today’s fast-paced digital landscape, where companies must keep their platforms up to date to attract and retain customers.
- Walmart seeks to replicate the shopping experience in its physical stores on its digital platforms.
From April 2023, Walmart customers who browse the website and the different applications of the holding company will see photos, videos and content with major changes in their design.
As indicated, the change operates first the sites and applications of the United States, but the idea is to extend the rebranding to all its markets.
Walmart’s new digital design is inspired by social media, with bigger and brighter images.
Walmart’s goal is for them to boost sales on their platforms, after there has been a plateau since the rise of the pandemic, publishes CNBC.
Tom Ward, Walmart’s head of eCommerce, said they are looking “make the online shopping experience easier and more attractive”.
Why redesign a web page
In the accelerated digital scenario of this 2023, the importance of periodically renewing the digital appearance of sales platforms cannot be underestimated, especially large retailers.
With more and more consumers relying on online shopping, businesses must ensure that their online sites, apps, and social media accounts are up-to-date, simple to use, and visually appealing to attract and retain customers.
One of the key strategies to renew the digital look of sales platforms is to keep up with the latest design trends.
This means constantly testing and updating the design, color scheme, fonts, image size, video embedding, and the overall look and feel of the platform.
For example, some retailers now They are embracing minimalist designs, with basic, clean layouts that prioritize functionality.
Others, on the contrary, they bet on bright colors to create a brand identity that is more memorable.
Another important aspect of revamping the digital look of sales platforms is ensuring that the content is fresh, engaging, and relevant to the target audience.
The redesign of Walmart’s digital platforms
Regarding Walmart’s redesign, Ward says the idea is to replicate what happens in the company’s physical stores. “When you walk into a Walmart store, what you see inspires and excites you. So we thought: ‘How do you push that same thing in our closest stores, the applications?’”.
Walmart’s online makeover coincides with a shift in consumer trends, who are buying fewer non-essentials like clothing and electronics. This is because they are paying more for necessities like food and utility fees.
Now read:
“Stickable signs”, the alternative to decorate Cuauhtémoc stalls
Leave Pinterest to pursue product design (Apple should care)
The logos of these famous brands were left incomplete