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Walmart is one of the leading brands in retail and has become a benchmark for how important omnichannel is for today’s consumer with its famous self-checkout counters.
The inauguration of Walmart in Purísima del Rincón is a fact that will undoubtedly mark a precedent in retail.
Retail has become a key player in technology to carry out purchases.
Walmart inaugurated in the municipality of most pure del Rincon, Guanajuato. The store began operations with a cashier from self-collection and what is totally normal in other entities of the country, including in the same state of Guanajuato, caused a stir in said locality.
Walmart’s strategy consists of having the greatest amount of resources, which shorten the consumer’s stay in the store and make it easier for people who only come for a product, avoid queues behind consumers who go for their pantry or large purchases. volume. The strategy expands to every corner of the country and the case of Guanajuato is not wasted, on the contrary, it has been gratifying to see that the opening of a physical point of sale continues to attract the attention of the consumer.
The story that drew attention for bringing consumers of Purísima del Rincón their first self-collection box was reported by Newspaper Mail and The Broken Chair of Guanajuatowith testimonials that are not wasted.
This last medium assured that it was about the replacement of cashiers and cashiers by machines. “It should be noted that the self-collection area has three store employees, who advise people on how to use it,” explained La Silla in its note on the arrival of this retail technology in the Guanajuato town.
After defining how it has been the surprise to find in the store the new digital services with tablets to request products that are not in the store and the various e-commerce services that it will be implementing, so that its consumers spend as little time as possible in a store physical.
Not only Walmart, but also Zara
We have already seen the surprise caused by the Walmart self-checkout box in Purísima del Rincón with similar events, such as the occasion in which the Zara self-checkout box was discovered.
At the time we reported how Zara joined the trend of boutiques or stores in other retail categories, to allow their customers to self-checkout that allow their customers to self-checkout through automatic tellers, without the need for an employee to be assisted .
The situation that we reported at that time through a TikTok video showed the experience of charging yourself in a Zara store and how relevant it is for the brands in this segment to have products that achieve this ease with the brands.
@giovanniperezgtz #zara ♬ original sound – Adriana Arellano433
Zara’s idea does not disappoint and is therefore a great business case, of how to continue taking advantage of physical space, in the same way that H&M carried it out, by installing a huge machine in one of its stores, with the technology of transform used clothes into new clothes.
This trend has been possible more and more, due to the innovation that has been added with products, which have become guidelines to follow in the market.
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