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Walmart of Mexico has become a key competitor in retail against stores like Amazon or Costco.
The value of Walmart de México in the market has been triggered by the experience demanded by the consumer of these players.
Walmart de México has a very important sales concept, which is based on its web store and supermarkets, among which Bodega Aurrerá and Sam’s Club.
Walmart de México premiered agency and with VMLY&R took an unexpected step, realizing how important the market for retail.
This market value of retail stands out at a time when it has become key to understand the consumer and not only that, to define resources that undoubtedly help to understand the value of idea management, as demonstrated in a study driven by sort listwhere he realized that brands not only invest in advertising, but direct their investment to strategies of marketing sustainable, where 20 percent do it for the image of the brand; 18 percent to increase sales and 13 percent because they felt it was the right thing to do.
Walmart de México and its new agency
VMLY&R Mexico is the new agency of Walmart of Mexico and with this it adds a very important client of Mexican retail, in fact it adds the client with the most supermarkets in the country, so the creative responsibility is great, also considering that it is one of the giants of the retail on an international level.
VMLY&R Mexico will be working for Walmart, Walmart Express, Sam’s Club and Bodega Aurrerá, so the client portfolio is not only broad, but extremely delicate, since they are high-value brands in the market. WalmartFor example, it is a competitor of Amazon in Mexico, so the responsibility is tremendous, Walmart Express is a category of premium supermarket stores that sells in a highly competitive segment with brands such as Fresko or City Market; Sam’s Club is next to costcokey competitors in the segment of price clubs and Bodega Aurrerá is the chain with the largest number of supermarket stores in the country.
In addition to stores, he will be in charge of free brands Member Markwhich is one of the most used to undertake; great value and Aurrerá, which due to the size of the stores where they are sold have an important consumption range and, in addition to this, marks a very important challenge for VMLY&R Mexico, work creatively in the category of free brands.
Having said this, it is important to see the challenge that lies ahead. VMLY&R Mexico and with which client of this entire portfolio will he stand out in contests such as Cannes Lions.
“We are very grateful for the trust you are placing in our team. It is the first time that Walmart de México y Centroamérica has brought together its entire portfolio in a single agency. Together we are going to revolutionize categories, develop business and create great campaigns and platforms. I am very excited for what is coming, I know that we are going to make history together,” he highlighted. Hector Fernandez, CEO of VMLY&RWho did pitch to the store in 2022, where he highlighted the knowledge and understanding speech of all the group’s units in Mexico.
With this series of creative moves, in which a brand like Walmart entrust your account to VMLY&R Mexico we found out in the advertising industry that Novartis awarded VMLY&R COMMERCE | Geometry in the event My partner Ideal, realizing how important brand communication has become today, with suppliers that achieve deliverables that exceed expectations in operations.
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