Audi is determined to become a leading premium brand in all-electric mobility. To do this, it will carry out an ambitious strategic plan called Vorsprung 2030 and which establishes several key dates. From the moment in which Audi will turn its back on combustion engines until when all its new models will be 100% electric.
The fact that the European Commission has set an expiration date for the combustion engine has made it possible to show which is the roadmap that is to be followed in the European territory in terms of the transition towards electric mobility. If this ambitious plan materializes, all the car brands that will be present in the Old Continent will have to adapt to these new times. Times in which electrification will be the protagonist. Audi it is not alien to all these changes that are going to take place.
The iconic firm of the four rings has put in place all the machinery to carry out the Vorsprung 2030 strategic plan. A roadmap that will ultimately make Audi a 100% electric brand. To complete the full electrification process, the Ingolstadt manufacturer has set two key dates. One of them is targeting the internal combustion engine and the other to the new Audi models.
The new Audi models will be 100% electric from 2026
Markus Duesmann, CEO of Audi, highlighted that the new strategic plan Vorsprung 2030 will allow the company to remain viable in the future despite all this process of revolution that the automotive industry is experiencing: “The corporate strategy ‘Vorsprung 2030’ will guarantee that Audi remains viable long into the future. The pace of change in our society is increasing rapidly and as a result we are accelerating our own transformation. ‘
The “first stop” in this transformation process that Audi has launched is practically around the corner. From the year 2026 all new Audi models will be 100% electric. It is a very important measure that will mark the immediate future of the company since it sets an expiration date on vehicles equipped with an internal combustion engine.
It is important to take into account the dimensions of the Audi range. The German company has a wide selection of vehicles. The vast majority available with a combustion engine and some type of electrification. However, in recent years we have witnessed the arrival of a significant number of electric vehicles with the four-ring badge. The Audi Q4 e-tron and the Audi e-tron GT are two clear examples.
Audi to end combustion engine production in 2033
As soon as Audi only introduces new models with a fully electric powertrain, it will be necessary to focus on those vehicles with combustion engines in the range. The reason? It will be necessary to decide when they will stop being available. In short, its withdrawal from the market. Audi to end combustion engine production in 2033.
The process of finalizing the production of internal combustion engines will be carried out progressively between now and the mentioned year. However, in addition to the plan to reach the end of the commercialization of cars with internal combustion engines, the company will focus on a profitable growth strategy and differentiation, prioritizing strategic areas of activity.
Audi will be accompanied by the Volkswagen Group and its other car brands in this particular transition towards sustainable mobility. In the new 2030 strategy, CARIAD, the group’s software division, will develop a scalable software platform with a standardized operating system and cloud connectivity for all brands of the German automotive group by 2025. A platform that will enable Audi go one step further in the world of autonomous driving.