the car group volkswagen will stop advertising on the platform Twitter after it was bought by Elon Muskbusinessman who is also the CEO of Tesla.
Volkswagen reported today that the reason is Twitter’s announcement to study the guidelines of these contents and that it will observe the situation and take the next steps depending on what happens.
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For this reason, the VW group recommends its brands, which include Volkswagen, Audi, porsche, seats, cupra Y Skodadiscontinue your paid activities on the platform until further notice.
General Motors (GM) announced this Thursday that it will maintain the suspension of its advertising on Twitter until “the direction” that the social platform will take after its acquisition by Musk is clarified..
The purchase of Twitter by Elon Musk ends the great business soap opera of the year, but opens up a whole series of unknowns around the social network and, on how, his future will be in the hands of the richest man in the world.
The plans of the new owner of Twitter
Musk has said from the start that one of his goals is expand freedom of expression on Twitter, which he considers limited by the content moderation policies of the social network. Now it remains to be seen how far it will go.
The businessman of South African origin declares himself an “absolutist of freedom of expression”, but this week he has already tried to reassure advertisers by warning that Twitter “cannot become a hell” in which anything goes and where “it can be said anything without consequences.”
The platform, he assured in a message, must become “a warm and welcoming place for everyone, where everyone can choose their desired experience according to their preferences” and where “the laws” are respected.
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EFE International news agency based in Madrid and present in more than 110 countries.