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The case of Viva Aerobus that recognized an opportunity in networks is similar to that found by Martha Debayle.
Tijuana he stared at how you will fly inaugurated routes and none of them considered the city for said air operation, so Long live Aerobus took advantage of the measure, launching a campaign on social networks that read: “Tijuana, live if you love.”
The action reminds us of how important the media market has become and how valuable it is to understand consumption in the market through viral strategies that we can understand from the habits that are generated in the use of social networks in Mexico when we observe studies as Digital 2023: Mexico.
Within this we discovered that 25 percent of Internet users in the country enter social networks only to see what content brands publish.
Volaris forgets city
Volaris recently presented new routes, 40 to be exact, and Viva Aerobus found an opportunity when it realized that none of these left from Tijuana, so it took advantage of Volaris’s activation to publicize its own routes, that is, that the airline will offer flights that will operate in said Baja Californian city.
Let’s remember that Tijuana is a key logistics point in Mexico’s air operations, since its proximity to the United States has even allowed it to operate the famous CBX or Cross Border Expresswhich connects Tijuana with San Ysidrocalifornia.
Among the routes that Volaris inaugurated are Guadalajara-Cozumel; Guadalajara-Huatulco; Hermosillo-Mexicalli; Monterrey-La Paz; Leon-Acapulco; Leon-La Paz; Los Mochis-Mexicali; Mexicali-Los Cabos; Querétaro-Los Cabos and Querétaro-Zuhuatanejo.
After the witty call launched by the Volaris competition, the creative challenge that brands have today when generating social conversation on social networks was demonstrated, where they seek at all times to create strategies that manage to be valuable for the consumer connected to these platforms.
This obviously allows us to understand the value of paying attention to the social conversation and how social media marketing has very interesting creative resources that help us understand the promotional opportunities that arise just by paying attention to trends or the feeling of the brand in networks.
The foregoing served brands like Martha Debayle very well, after the famous personal brand that has become known in the Mexican market for extending its name not only as a public figure, also as a content creator, responsible for a line of products for the home, collaborator in a special edition of clothing with Ivonne; a special edition of sunglasses at Ópticas Lux; In addition to having her own line of hair care products and a makeup line, she paid attention to the social conversation that was generated when an old video went viral on TikTok, where the woman explains that in her house she does not allow soda cans are presented without a sleeve, as they are considered unsightly.
This statement earned him criticism and immediately became a trend, a social conversation that he took advantage of to launch a line of fabric covers to cover the cans.
The incidents that we have reported are testimony to how important it becomes to understand social networks and the conversation that is generated from understanding the value of communication.