Vodka Absolut generated a sales volume of 11.7 million 9-liter cases worldwide, according to statista data.
In Latin America, Brazil and Mexico are the main consumers of Heinz.
Russia represented 3 percent of Absolut’s sales in 2022.
Vodka Absolut is characterized by the iconic design of its bottle, which caused a furore because there are people who even collect them, the success of Absolut translates into sales, since in 2020 it generated a sales volume of 11.7 million 9-liter boxes worldwide. The design of its bottle has been a fundamental piece, since the brand constantly creates collections that are reflected in its presentation container and always give people something to talk about.
For this summer 2023, absolute announced its new bottle “Spirit Of Togetherness”; the design consists of a woven pattern and is made from 53 percent recycled glass.
Recently the brand announced a cobranding with Heinz, as a tribute to the model Gigi Hadid -who has 78 million followers on Instagram- for making a paste which he called ‘Spicy Vodka Pasta’, said recipe went viral on Instagram and TikTok; both platforms are mostly used by young people.
He cobranding It has become very relevant due to the merger of brands that have a strong presence in the market. Here are some examples that have been successful:
- Adidas x LEGO
- Louis Vuitton x BMW
- Nike x Apple
- Uber x Spotify
Now a new era of consumption is opening up and we can already think about the possibility of having your favorite brands in a single product.
For its part, Heinz is a brand of tomato sauce; Countries like Brazil and Mexico are the main consumers in Latin America, accounting for 32 and 17 million consumers, respectively.
This is how it arises “The Heinz x Absolut Tomato Vodka Pasta Sauce”, a bottle of tomato sauce that contains a touch of Absolut, which evaporates when cooked, giving a special touch to each recipe you want to prepare, especially if it is Gigi Hadid’s recipe, which you can find in her highlights “From my kitchen” on his Instagram account.
Social networks like Instagram and TikTok are among the most used worldwide, which is why it is easier to viralize anything, added to the power of influence of a super model like Gigi Hadid, results in the union of two brands leaders in their field.
Absolute Vodka announced yesterday, Tuesday April 18, the decision to stop exports to Russia, after calls to boycott the brand arose on social networks and in Sweden, the country where it is produced.
Criticism arose from Russia’s conflict with Ukraine, which is why absolute made the decision to reduce its sales to Russia, however, last week various media outlets reported that Absolut was continuing its sales in order to help employees in that country, as reported by Pernod.
For Absolute, Russia accounted for 3 percent of its sales in 2022However, they have chosen to avoid losing their other market due to the massive criticism they received from all those countries that are against the war that has been going on for more than a year.
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