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Apple is the leading value brand in the technology industry, according to a projection of “Brandz – Top 100 most valuable global brands 2019”.
Apple is one of the technological points of sale, which prospered in the midst of the health contingency.
Apple has a strong commitment through the physical store to sell its products and the brand has surprised by a series of measures, such as initiatives in its stores to stand out in the market technologywhere one element has characterized and is its ability to innovate, rethinking the functionality of the physical point of sale and facing bad trends such as the one registered at the time microsoftwhen in the midst of the health contingency it decided to close all its physical stores and migrate all of its inventory to a channel DTCsoffering only their products in their online store.
An unexpected visit
A visit to a store Manzana It was the opportunity to discover a free service, but more than that, to see the diversification of points of sale and how some brands have thought about their marketing strategy. branding depending on these spaces.
@brujeriatech The best Apple has to offer #learntiktok #hereIexplain #witchcraft #Manzana ♬ Blade Runner 2049 – Synthwave Goose
In the story of “Witchcraft technology”, as identified in your account TikTokassures that he found the best he has Manzana to offer, because among the expensive products such as the new AirPods 2 or the AirPods Max, the new Apple Watch Ultra or the MacStudio or the new family of iPhone 14, a programming workshop with Swift Playgrounds.
“No one was following more than a girl who restored my faith in humanity and obviously youth. obviously to Manzana Giving these workshops benefits, because the more developers, the more applications in their store and the more money for them, but the one who is going to benefit the most is that girl,” explained the enthusiastic content creator.
The anecdote of a programming workshop that is taught in an Apple store is an interesting case of how the physical point of sale is currently being used and how important trends have been imposed in the market, when it comes to innovating in the segment of expensive products such as technology.
This also serves as an acknowledgment Manzana has been able to establish its brand in physical stores, when competitors such as Microsoft announced the closure of their physical stores in health contingency.
Since then we have learned of a series of measures that have been carried out in retailnot only within the technological market, because when it comes to taking advantage of the commercial space and taking full advantage of it, from workshops to robots, they are implemented in these premises, as happened in clothingwhen H&M made the decision to operate a device capable of converting used garments into new fabrics to make garments.
The physical space in retail It is a topic of conversation and of subjects that tell us about how important the market has become and, most importantly, the capacity that the formula of showcases, products on display and proximity to the brand through sales representatives has before the consumer. .