A user has exposed the way in which McDonald’s “makes” his onion and it has generated a difference of opinions in the users.
The fast food industry has achieved its exponential growth over the years, causing us to find countless of these restaurants and branches scattered throughout the planet, where some companies have shown considerable market leadership.
According to the study of Statistical where it shows at world’s leading fast food restaurant chains by brand value during 2021, McDonald’s was proclaimed the undisputed leader by registering 15,921 million dollars, in second place starbucks with 60,267 million dollars, in third KFC with 18,189 million, subway in fourth with 14,762 million, among other well-known brands that have shown their relevance at an international level.
Taking into account that these brands manage to have thousands of branches spread around the world and that each of these has their respective and loyal consumers, the clients have shown a particular interest in knowing how these companies work internallywhether in terms of the salaries that their employees earn, the process of making their products, among other characteristics that undoubtedly arouse the attention of the population, showing a considerable opportunity to exploit to position the digital conversation about them .
A user on Tiktok has demonstrated how McDonald’s prepares its onion to give it “fresh” to the consumer, where it is clearly seen that he obtains it from a dehydrated bag (which he jokingly refers to as “sawdust”), later pours it into a container, hydrates it by adding some water and wait for it to begin to take on its texture.
@_carlosbarlos_ #fyp#foryou ♬ It’s Been So Long – The Living Tombstone
This fact where the user is “preparing the McDonald’s onion” has managed to attract the attention of Internet users, where thousands of them have interacted in the video and showing different comments about it, such as “Do not give our secrets”, “but they taste good”, “and that is why they are so good” , among others; however, there are those who seem to prefer the classic “fresh” products.
These types of articles are created by brands with the proper quality protocols to avoid giving spoiled products to customers and thus not recording losses, but it shows an opportunity for the creation of content that could represent an important opportunity. .
The content creation Today it is essential to position a brand in the sights of Internet users, especially in terms of social networks, a fact where there are endless alternatives to capture the attention of users, including showing the “ behind the scenes”.
Although some creators, entrepreneurs or companies might think that the creation of the content showing the behind the scenes of a product or service could suppose a possibility for them to lose the market because they would be “teaching” how to “copy” them, the views on social networks have shown otherwise.
Users are increasingly curious about how their favorite companies or success stories work internally, so showing them how they manage to do this could lead to a high level of views. We find an example of this with the math teacher who showed how to have better income by offering his services on digital platforms, although he could have “saved” his market, he was not afraid to show a good strategy to position himself in the eyes of the users. users and in this way give themselves more publicity, further increasing their income.
Show behind the scenes of a successful result manages to attract the attention of users, being an efficient advertising strategy.
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