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This marketing strategy makes use of various audiovisual techniques to convey an idea.
By means of an audiovisual message, the aim is for the consumer to retain as much information as possible.
It is estimated that at least 81 percent of brands use this marketing tool.
Within the wide world of marketing strategies, there is video marketing, being this one that combines various audiovisual resources to publicize an idea and set an objective, with which it seeks to impact digitally, at present it is estimated that at At least 81 percent of brands use this marketing resource according to data provided by Hubspot, hence the importance of knowing the best strategies with which to correctly impact the target audience.
One of the intentions of using audiovisual elements for the promotion of a strategy is that the consumer more easily retains what is meant, in addition to generating in the viewers new and ways of receiving an idea which generates empathy, and reliability. more organically; however, there are within these three little sisters of video marketing with which to start a proper strategy, so the experts at iStock by Getty consider the following strategies.
video marketing trends
Today’s daily life has allowed creatives to generate all kinds of strategies and spread them massively, this through social networks, being the channels that have allowed considerable growth in terms of impact, diffusion and content, since each available digital channel is different and therefore the strategies vary; however, these are some content strategies with which to start generating an idea, these video themes being some of the most used by experts, as pointed out by iStock by Getty.
Supply chain: This visual strategy seeks to reveal a bit of the supply process necessary for a product or service to be carried out, which generates in the viewer a feeling of empathy and the possibility of demonstrating how all actions are important and all jobs are part of an essential chain for the proper functioning of a company.
Impact on the community; Large and medium-sized companies have a positive impact on communities, since they generate numerous jobs, it is estimated that employment is at least 65 percent, therefore encouraging local businesses through audiovisual strategies benefits both companies and communities.
Mental health: This is one of the topics with the greatest impact on consumers, since at least 91 percent of them consider that it is important that this type of content be taken into account within audiovisual strategies, with the intention of benefit and positively impact viewers.
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