At Versalicensing we are pioneers and leaders in Mexico in the representation and licensing of lifestyle brands. For four decades, we have represented some of the most influential brands in the world, managing to turn their potential into tangible and profitable results.
This allows the consumer to immerse himself in its essence and establish an organic identity bond. This link creates a powerful driving force to increase sales and become an essential tool to achieve competitiveness and success. Choosing a brand is not only an act of consumption, but also an opportunity to establish an emotional connection that drives positive business results.
“Licensing” or “Brand Licensing” is a process through which it is established under a contract that the owner of the brand grants the rights to the manufacturer or retailer to exploit it in an established territory and conditions, in exchange for a previously agreed payment called royalties. .
Obtaining a “license” allows you to take advantage of the emotional connection that the brand has with its audience, thus promoting the growth of a business through the creation of new and impressive products.
“At Versalicensing we are constantly discovering new possibilities and perspectives that will boost the success of brands in our country, seeking to have a comprehensive vision of all the opportunities that are presented for each brand. We are here to make your favorite brands come alive and thrive,” he says. Jaime Meschoulam CEO of Versalicensing Lifestyle Brands.
We represent a wide variety of brands in different categories such as lifestyle, corporate such as Coca-Cola, Icee and beer brands belonging to the Heineken Group such as Indio, Tecate and dos Equis. Magazines like Elle and Rolling Stone. Renowned fashion brands like Ted Lapidus and Gloria Vandervilt, streetwear like Ecko Unltd and Fubu. Art and design like Catalina Estrada and fitness like Penn, among many others.
These brands can significantly enhance the impact of products in the market. Our portfolio encompasses a diversity of options that help partners stand out and achieve the desired success.
As agents of a portfolio that includes some of the world’s most influential brands, Versalicensing is committed to generating positive impact at scale through sustainable initiatives, diversity, equity and inclusion programs, and purpose-driven partnerships, which will continue. strengthening for many more years.