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The context is and will always be the best sales trigger for brands like Vans to consolidate in the market.
The context also plays in favor of the brands and Vans has served to coincide with the fervor that there is for fashion in The Squid Game.
The madness that has motivated the Squid Game has led large stores like Walmart to open a special merchandising section about Netflix productions.
The Squid Game It has become a commercial genius and the effect that this series has had on the demand for products has been seen in brands like Vans and in unexpected bets, such as the fact that Walmart will launch a special section of products of this and other productions. from Netflix.
Knowing why the Korean series has unleashed Vans sales goes beyond a sales anecdote and the argument is based in part on the work that this famous brand has done with its licenses, achieving greater recognition from the consumer.
From licenses to the success of a series
The success of a series has become the ace up the sleeve of Vans, now that it has been able to reach a record in sales, because some sneakers that appear in the Netflix production have been associated with the brand.
Many of the clothes that have been used in the series have become an object of desire for fans of this production and in the last of the crazy things, the white tennis shoes worn by the participants of the famous game have led to the sales of the Similar tennis models skyrocket 7,800 percent, based on Sole Supplier figures and projected by the New Zealand Herald.
The monstrous demand for the brand’s products is an interesting precedent that we cannot lose sight of, of what aspects help a firm like Vans to stand out in the market.
There are two big triggers to help brands generate sales and stay relevant. One, as we have seen, has been to match items from The Squid Game, the second is the licenses.
“For Vans it has always been very important to connect with its community with people and many of us do it through the pillars of the brand. The success that Vans has with licenses like the one we are launching (VansXHorror) has to do with the fact that we seek connection with people, with what is in trend, with lifestyle, art, culture, all that when you join in a product that also has a design, that definitely generates a positive impact ”, he explains. Karla Mutaguchi, Vans brand manager, exclusively at Merca2.0.
Aspect of the results in search engines such as Google, when you enter the words Vans, The Squid Game, with footwear from the 799 pesos on Amazon:
The success of a series translated into merchandising
The idea of Walmart opening a special merchandising section inspired by the Squid Game is just one of the many bets that the media are working on today.
This has even led to platforms such as Disney Plus launching the sale of new weekly products, inspired by the premieres under this same chapter scheme of their original series and which have become great successes such as Wandavision.
Original productions have escalated to this level and will continue to grow in the market without any qualms, proving that a good story is all that is needed to make sales.
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