We are in a new February 14, date where the day of love and friendship is celebrated. And without a doubt there are things that never change and traditions that continue to remain intact over the years. For this date they range from a romantic meal to giving away a delicious chocolate.
In fact, according to data from Rappi Chile, users of the application last year chose gifts such as surprise dinners with 44% of the preferences, then giving chocolates with 22%, followed by those who prefer to give products for intimacy with a fifteen%.
This is why, if you intend to give a chocolate, you must consider the large number of benefits that it will bring to your relationship, delivering joy and adding unforgettable moments.
What does science say?
It is a good stimulant. According to a study carried out by the University of Wheeling (United States), chocolate contains numerous stimulating substances, such as theobromine, caffeine and phenethylamine, a fact for which it has been stated that the consumption of chocolate can stimulate brain functions.
They have come to the conclusion that chocolate produces emotions very similar to love and joy. Its consumption causes strong stimulation in the senses of smell and taste, which releases a number of hormones in the body.
Love hormones. Thanks to phenylethylamine, known as the love hormone, chocolate is a powerful stimulator of love. By consuming it, it manages to activate a pleasant sensation and affection in the central nervous system. On the other hand, there is dopamine, which is the main neurochemical protagonist of the feeling of falling in love, since it activates our reward limbic brain circuits that make something seem bad or good, indifferent or exciting to us.
It is a joyful gift. There are various chocolates on the market that bring joy to the couple, because the mere fact of giving a chocolate is a tasty sensation. Studies in the United States indicate that it is partly because of its shiny packaging: it generates a feeling of joy and is seen as a luxury product.
For example, the Kisses Special Selection of Hershey’s, which come in a package with a ribbon ready for gifting. On the other hand, the heart-shaped box of the classic Hershey’s Kisses stands out with its unique packaging and the exquisite flavor of each of these varieties.
The packaging of these iconic “kisses” (which are a favorite for February 14) is precisely bright and cheerful. But it is not only the emotional effect. Studies conducted in Canada indicate that tin and aluminum are two of the most favored materials for chocolate packaging due to the flexibility they have in meeting marketing aspirations and the way they protect food from spoilage.
Increase your joy. One of the substances that are also released when tasting a good cocoa are endorphins, which have the function of reducing physical pain and creating an impression of well-being, joy and happiness. In addition, it increases the production of serotonin, a hormone that, when lowered in the body, generates depression and anxiety problems.
Increases sexual desire. In a 2006 study by the Journal of Sexual Medicine, it is considered a mild aphrodisiac for the human body.