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At present, consumers have become increasingly demanding of shopping experiences.
Personalization is becoming a key factor to stand out in an increasingly competitive market,
The use of tools such as Artificial Intelligence and Virtual Reality, intend to modify from its base the way in which you interact and trade.
Currently, Artificial Intelligence (AI) has been placed as the great innovation bet, for the vast majority of sectors and industries, which is why we now tell you how the use of this technology will benefit the programs of loyalty.
Artificial intelligence has positioned itself as an indispensable tool for innovation and change within companies, not only to streamline and modernize internal and external processes, but also to have a broader picture of consumer trends, tastes, and needs.
Using Artificial Intelligence to improve loyalty programs
For this reason, the Mexican startup Jüsto carried out an exercise in Chat GPT on the perception of loyalty or membership programs offered by traditional supermarkets and price clubs, discovering that people believe that these are not fair to people for the following reasons: reasons:
Lack of transparency: They can be confusing as to how they work, plus the search returned that the terms and conditions are complex and difficult to understand.
Unequal benefits: They offer different benefits according to the level acquired, generating a feeling of inequality.
Restrictions and limitations: Users feel that they are restrictive and limiting on when and how accumulated points or promotions can be used, which have an expiration date or a certain limit when redeeming them, thus creating a perception of injustice.
Lack of flexibility: Customers think that they lack flexibility to adapt to people’s lives, since -in general- not all offers, benefits and promotions are useful or interesting.
In addition to the above, there is another element to be considered by Mexican consumers: all loyalty programs and memberships have a cost, which ranges from 500 to 1,100 pesos per year. But this expense is not the only one, when doing supermarket shopping in the traditional way, extra money is also spent on gasoline and parking, not to mention the time used in a single visit, which, on average, is around 3 hours.
To support the national economy, Jüsto, the 100% digital supermarket, announces the launch of Club Jüsto, a loyalty program that is free of charge and stands out for being simple, transparent, flexible and accessible to everyone.
“At Jüsto we are convinced that loyalty is not charged, it is rewarded and is also built day by day in a reciprocal way and through fair actions that adapt to this new era led by people who think and live differently,” said Ricardo Weder, CEO and Founder of Jüsto. “For this reason, we promote the creation of Cub Jüsto, the fairest loyalty program on the market, since being part of it is free of charge and offers fair and flexible promotions and benefits for all users of the 100% digital Mexican supermarket”, he finished.
Being a member of Club Jüsto is very simple, you just have to be a user of the digital supermarket and that’s it! The loyalty program will offer a wide variety of rewards that are tailored to the needs and preferences of the consumer, thus improving people’s lives.