Internet users have chosen to design a Sonic pizza in the “style” of Little Caesars.
Creating a value offer is essential to position a product today.
Creativity plays a fundamental role in the success of any marketing strategy.
After having created the batipizzausers have now given Little caesar’s a new idea, make a sonic’s pizza.
The fast food industry has demonstrated its importance in today’s consumer, where millions of diners seek to satisfy their hunger (or craving) by purchasing the star product of their favorite brands, where some have managed to stand out considerably in the market.
According to information from Statista where it shows the largest fast food restaurant chains by brand value in the world During 2021, McDonald’s led with a value of 154,921 million dollars, Starbucks ranked second with 60,267 million, KFC third with 18,189 million, Subway fourth with 14,762 and Domino’s Pizza fifth with 12,397 million dollars.
Despite this, if we consider that each of these brands is dedicated to the production of a particular product, the list would change considerably; In the case of pizzas, data from Statista (citing Food Delivery Brands), shows that main pizzeria chains in the world by number of storeswhere Pizza Hut led with 16,796 stores, followed by Domino’s with 14,966, Little Caesars in third with 5,336, Papa John’s in fourth with 5,212, among other renowned chains.
Being able to position itself among the pizzerias with the most branches around the world is not an easy task, but it has taken them decades of work, where the marketing strategies they have played an important element in registering their success.
Some time ago Little Caesars surprised Batman lovers by reinventing the Italian pizza aesthetic and create a food with the logo design of “the dark knight”, causing all kinds of reactions on social networks; this time, netizens have given the brand a new and creative design idea, a sonic’s pizza.
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And now follow the #sonic Pizza 🍕 😉 @little Caesars @SonicMovie
.#SonicMovie2 #knuckles #Tails #Robotnik pic.twitter.com/Dfs21rrn5X— ™‾ʞǝǝפuídɐɥƆ‾ 🇬🇹🍿🎬🥤🖖🙃📺🎥 (@_ChapinGeek_) March 18, 2022
From the creators of the batipiza
Now comes the sonic pizza 🙊#Little Caesars little Caesars #Sonic2TheMovie https://t.co/JJAOyAIEjq pic.twitter.com/vln3LcsQVv— CINEMA GLASSES AND COLLECTIBLES (@vasosdecineyco1) March 17, 2022
NOOOOOOOOOOOOOO WAAAAAAAAAAAY! 🤯🍕 @sonic_hedgehog @little Caesars pic.twitter.com/LMCZ9DEbVQ
— 𝐑𝐆™️ (@WowItsRG) March 16, 2022
At the moment this montage of the sonic’s pizza seems to have been to the liking of Internet users, that although, bringing this to reality could make it difficult to produce Little caesar’sshows the effectiveness with which they carried out their past strategy by showing themselves as innovators in the face of an everyday product.
Nowadays, making our brand stand out above the rest of the companies could represent a complicated task, unless we offer a truly innovative product or service; however, there is a good chance of generating a good reach, if we bet on making use of a essential tool to achieve success in marketing, creativity.
There are different ways we can elevate our value offer with creativity, including through designs, the novelty factor, or the personalization of products and services. An example of this was demonstrated some time ago by Huevo San Juan, which despite offering an essential product in the basic food basket for millions of families, managed to add an effective and striking added value by placing some motivating messages in its star product, the egg.
Faced with a market requesting a particular product, companies have a good opportunity to position the gaze of consumers towards their brand if they choose to use creativity in their favor.
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