Data analysis allows us to trace a better path when carrying out digital campaigns.
More than 62.5 percent of the world population is feeding data on digital platforms.
Marketing leaders will guide you through 6 modules so that you can use web analytics to your advantage.
Today it is essential to use web analytics to stand out in the digital field, learn how to do it with the diploma in digital analytics that EDEM has designed for you.
Currently Most of the world’s population is already connected to digital platforms in their daily lives, thus feeding the companies’ servers with data that they cannot let go unnoticed. According to information from Digital 2022 in early January 2022, around 62.5 percent of the world’s population is already surfing the internetdedicating approximately seven hours of residence time (four minutes more compared to 2021) in all types of devices.
At first glance, this reflects the changes that technological evolution has brought about in the day-to-day life of the population; however, brands, agencies and other marketing professionals can use this permanence of Internet users to their advantage, if they have the necessary knowledge.
Users leave a trail behind their navigation, offering data on the time spent on a website, the number of clicks made, interests that a user has, and other segmentation elements that provide us with information about particular interest to be exploited, giving the opportunity to use this data in our favor to carry out effective digital marketing strategies.
School of Marketing understands the importance that digital analysis entails to develop effective marketing strategies, which is why it has opted to create a diploma in digital analytics that will allow you to know all the details to achieve your established marketing objectives.
In this digital analytics diplomayou will learn to analyze the behavior of your digital and social media campaigns, optimize and adjust your digital marketing strategy, learn to make better advertising decisions based on data analysis, as well as improve budget performance so that you not only achieve achieve the objectives of your campaigns, but exceed your expectations.
You will achieve this by exploring platforms such as Google Ads, Facebook Ads, Instagram Ads, and measuring other digital channels such as LinkedIn, E-commerce and YouTube.
Throughout 6 different essential modules to develop optimally in the digital field, different specialized professionals will accompany you so that you learn, based on experience, how to achieve your established objectives. Between the marketing industry leaders who will be teaching the course are:
- Olied Saenz – Associate Marketing Director at Izzi Telecom
- Anny Leyru de los Santos – Business intelligence at Segundamano México
- Rodrigo Gayón – Real time amplification manager / Data analyst at The Coca-Cola Company
- Marlón Vázquez – Head of performance marketing at Minimalist Agency
The future and present of marketing is digital, make sure you develop effective campaigns using web analytics.