- The 2022 FIFA World Cup will take place in Qatar from November 21 to December 18. It is the first World Cup in an Arab nation and only the second in Asia after Japan-South Korea.
- Brand value varies widely between teams: two-thirds of the market value of qualifiers comes from Europe.
- The team with the highest brand value is England, with 1,320 million euros, followed by France (1,080 million).
The brand value of the teams that will represent Latin America in the final of the 2022 FIFA World Cup is highly variable.
Brazil is the leader, with 1,010 million euros of brand value, according to Statisticalfollowed by Argentina, with 637 million euros.
The Mexican team, with 91 million euros of brand value, is behind the first two and Uruguay (395 million) and Ecuador (97 million).
With the idea of precisely consolidating its brand value, the Uruguayan soccer team is looking for a mascot that will identify it in the next World Cup in Qatar.
The idea is that fans choose between five alternatives and that the decision is carried out on social networks.
Uruguay is looking for a mascot for its soccer team
A thermos for mate (a deep-rooted tradition in Uruguay), a Creole horse, a type of bird from the region (the carancho), a fox and a margay (a feline widely distributed throughout Latin America) are the options among which people can choose.
This was announced by the Uruguayan Football Association (AUF) in a statement in which, in addition, it published information related to each of the characters.
The winner will be chosen “by popular vote”, says the AUF.
The winning mascot will replace the “Pato Celeste”.
“For the first time, the people will be the ones to decide which of the five mascots will accompany the path of the Uruguay national team, both in the FIFA World Cup Qatar 2022 and in other competitions in which the senior team participates, the youth teams, women’s soccer, futsal and beach soccer,” said the governing organization of Uruguayan soccer.
The decision will be known on July 21.
The favorite so far is “Botija”, a thermos for mate that the AUF describes as “humble and with charrúa claw”. The thermos to keep the water hot for the classic Uruguayan infusion is light blue, like the national team shirt, and has stickers that “reflect the culture of the country,” says the explanatory text.
Another of the candidates is “Tranque”, a horse that lives in the Centenario stadium in Montevideo. According to the AUF, he leads “a healthy life” and is very athletic.
Then there is “Garrancho”, a caracara with a poncho and a hat who “likes to recycle and take care of the environment”; “Zo Rou”, a fox “very agile, restless and dreamy”; and “Marguy”, a feline dressed as a soccer player and with a robotic arm that plays eSports.
Uruguay will debut in Group H in Qatar. It shares the area with Portugal, Ghana and South Korea.
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