The promotional industry in Mexico further formalizes the results it delivers to its clients in the country, which is why the recent collaboration they have announced with the Universidad del Pedregal stands out.
“For the Universidad Del Pedregal, establishing an academic link in alliance with the Mexican Association of Promotion Agencies (AMAPRO) to create spaces for training and specialization in promotional marketing, becomes an opportunity for innovation and creation of a cutting-edge educational offer” explained the representatives of the Universidad del Pedregal, when announcing the presentation of the Diploma “Alfredo Gandur in Development and Strategic Management of Promotion”.
Said diploma will train its participants in the creation, management and evaluation of promotion plans, which comply with visibility and execution strategies, so that the products that make use of this strategy are commercialized.
Among the modules, topics such as promotion management, promotional strategies at the point of sale, digital promotions and promotion strategies outside the point of sale stand out.
To support the efficiency of companies, another academic entity that joins this effort is ITESO, which launched an Entrepreneurship Workshop with which it seeks to help those who launch projects with this twist, to identify the needs of their idea.
“Entrepreneurs come up with an idea and we help to design it and, above all, to validate it and confirm that the problem to be solved is indeed a problem, and that the product or service is viable as a solution”, explained Juan José Solórzano Zepeda, Coordinator of the Technological Business Incubator (IET).
The program of this workshop that is taught in a hybrid way offers materials and tools with which business ideas can be matured at the moment, with all kinds of resources that help to enrich the vision of the venture and the arguments to make it scale as a business. .
The academy has become essential for the advancement of the business sector and continuing education, which provides a profitable scheme for those who bet on these services. no
sustainable efforts
Two organizations achieve key sustainability goals. By Octavio Noguez
Mazda is the newest member of the Next Generation Automobile Fuel Biomass Innovation Research Association, strengthening the number of participants in efforts to think about the energy future and the way research is done in matter of sustainable mobility.
“Carbon neutral fuels are a leading energy option for achieving a carbon neutral society. We are delighted that Mazda, which has accumulated considerable knowledge and technology regarding carbon-neutral fuels, has become our new partner,” said Koichi Nakata, Chairman of the Board of the Biomass Innovation Research Association. for Next Generation Automotive Fuels.
Based on figures from the “Renewable Energy and Jobs Annual Review 2022”, globally more than 716 thousand direct jobs have been generated in the biomass sector and there are three countries that concentrate the labor market motivated by it.
The first of them is the European Union, with a total of 314 thousand jobs; while China adds 190 thousand jobs and India, 58 thousand jobs.
The mission of promoting well-being from the efforts of operating a brand has led organizations such as the National Chamber of the Cosmetic Products Industry and the National Association of the Personal and Home Care Products Industry AC (CANIPEC) to implement Actions such as adding 70 companies in the sector to circular and sustainable economy activities, celebrating 45 years of standing out in the industry.
“Pedro Hoth’s contribution to the industry will be remembered for his outstanding management of the pandemic and for paving the way and laying strong foundations towards a much more sustainable future,” said Carlos Berzunza Sánchez, executive president of CANIPEC, about the president’s mission of the organization during the 2020-2023 quarter.
These efforts show how important it is for brands to unite around tasks, with a clear impact on ensuring the future of the market. no