A user of social networks has reported that when getting on a Uber, the driver I would have noticed that it is gay, then proceeded to put rap Christian.
The applications that are responsible for providing private transport services have become an attractive alternative to users who want to move quickly and comfortably, in addition to being able to pick them up at a specific point without the need to wait to see what hour passes a vehicle that offers this type of service. This type of companies on-demand transportation, have caused millionaire investments around the world, so Statista sought to demonstrate in its study the brands that have the most funding, among them are dominating Uber in first place with $ 25.2 billion and Didi in second with $ 23.2 billion.
Uber is one of the most important companies that provide private transport services in the world and its results are reflected in the fact that the brand is already present in 60 countries and more than 290 cities (according to your website), so it could be said that it is a company of international stature and that cultural diversity, as well as respect for different beliefs, is an indispensable value.
According to a user on social networks, he would have requested a transportation service from the company Uber; once inside the car, the driver would have realized that it was gay and later the driver would have asked him if he had problems increasing the volume of his music, for which the user told him that he had no problem whatsoever; after this, the driver would have put christian rap, music that would not have presented inconvenience for the user.
When I got into the Uber, the driver quickly realized that I am gay. From one moment to the next, he asked me if it bothered me if his music turned up a lot; I told him I have no topic. He put on Christian rap. It is not the music I listen to, but I am without prejudice, and the lyrics are beautiful.
β Ziggy Starbucks β‘οΈπ¨ββ€οΈβπβπ¨ (@EmilioCadernMne) October 5, 2021
According to the user, he does not know if the driver performed this action due to his orientation, however, he did not take it personally and even hearing these lyrics worked to improve his mood.
I donβt know if it is in any way really related to my orientation (although its change in music and volume is very evident), but I donβt take it to heart. Right now that Iβm emotionally weak, I think of the lyrics about Jesus as a general god, and it feels good to hear this.
β Ziggy Starbucks β‘οΈπ¨ββ€οΈβπβπ¨ (@EmilioCadernMne) October 5, 2021
Although the user did not report feeling offended after the Uber driver put Christian rap on after finding out he was gay, this situation managed to raise consumer suspicion and is a clear example of the importance of brands turning in favor of diversity and inclusion.
In case the driver from Uber would have been offended and in effect he would have put the rap Christian In order to impose their beliefs on the right of the userβs gender freedom, this could have serious consequences that could even end in lawsuits against the brand.
The brands that are in favor of diversity and inclusion they are having a good and representative impact in the eyes of the consumer. According to Marco Casarin, CEO of Facebook Mexico, consumers choose to follow brands that are open to inclusion and diversity issues to make their purchases in the future; Consequently, five out of ten people positively change their perception of brands that promote gender equality and are responsible for including the LGBT community in their advertising.