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Twitter has a new update ready with which it will add a function that will serve to recommend tweets from accounts that do not follow and that will appear in the main “feed”.
Currently, the user experience is vital for social networks in a context in which, yes or yes, it is about innovating, which is why the digital scenario needs to be in constant evolution in order to monopolize the hearings.
We live in an era in which the number of users connected to social networks is increasing every day, there is no doubt about that. This is revealed by the most recent report developed by We Are Social and Hootsuite, Digital 2022which details that at the end of last year the number of Internet users grew by 4 percent compared to the figures reached in 2020.
In more specific figures, it has been revealed that there are close to 5 billion users connected to the Internet and, in turn, to social networks, Facebook being the leading platform in the market with almost 3 billion registered users, according to what DataReportal mentions..
However, Twitter has added more than 400 million active users so far, while it is placed in the 16th position of the ranking by DataReportalthat is, it is not among the main social networks on the market.
Twitter will now recommend tweets; What is it about?
A new post on his blog, Twitter Support, reveals that the social network now owned by Elon Musk has a new feature ready with which he will share tweets in the main feed of users.
“They are personalized suggestions designed to enrich the experience on Twitter”, according to what the social network has explained.
It should be noted that these recommendations are not optional for the user; however, if you prefer not to see these ‘tweets’, you can change the main ‘feed’ to the ‘view of most recent tweets’.
We want to ensure everyone on Twitter sees the best content on the platform, so we’re expanding recommendations to all users, including those who may not have seen them in the past.
You can learn more about them, and how to best control your experience: https://t.co/ekYWf57JSc
— Twitter Support (@TwitterSupport) November 30, 2022
Undoubtedly, with these changes, Twitter is adapting to a new reality in social networks, where video platforms have been gaining ground for several years.
And, to tell the truth, despite the fact that it is one of the social networks that started the revolution, Twitter has ceased to have the popularity it enjoyed a few years ago.
If we rely on the study Q2 2022: Store Intelligence Data Digestthe platform that could have been acquired by magnate Elon Musk, does not appear in the Top 5 of the ranking of the most downloaded mobile applications.
Seeing it from this perspective, the idea of Twitter seems to be aimed at following the trend that Google even carried out with the YouTube “Shorts”, which, according to reports from the social network, are having significant success. Will Twitter be able to generate the same impact?