Elon Musk, the new owner of Twitter, said on Wednesday that “a lot of nonsense” would be seen on the social network. And it seems to be true.
Twitter has re-added the gray “official” label on some featured accounts, after placing them on Tuesday and removing them 12 hours later.
This completes a chaotic week for the social network that was sold to Musk for 44 billion dollars.
The gray marks with the legend “official” reappeared, at least in some of the accounts that had them for a few hours last Tuesday.
Among the accounts that added the badge again is that of Twitter itself and those of other large companies, such as Amazon, Adidas and Coca-Cola.
Some media outlets in the United States, The New York Times, Use Today and The New Yorker, also received the gray mark again, but others, such as The Wall Street Journal, did not.
“We will do stupid things on Twitter”: is the “official” gray mark one?
After the chaotic purchase of Twitter, the South African-born billionaire warned users of the social network that “a lot of nonsense” will be seen in the coming months.
He said it as a way of warning that they are testing tools and functionalities that, if they work, will remain, and if not, they will be deactivated. According to Muck, some of these tests might seem silly.
This is a change in strategy compared to what Twitter did before Musk, and, strictly speaking, when testing most social networks, they first release the changes in limited versions to a small number of users.
Musk, on the other hand, seems to want to “throw out” new tools and features en masse, and if they work, leave them permanently.
Please note that Twitter will do lots of dumb things in coming months.
We will keep what works & change what doesn’t.
— Elon Musk (@elonmusk) November 9, 2022
The warning about the “nonsense” that will be seen on Twitter in the coming days is aimed especially at advertising advertisers, who for fear of changes that affect the image of the brands, analyze pausing their presence on the network.
Twitter began to offer this week a subscription service that, for eight dollars a month, grants those who want it, and without real verification, the blue mark that was previously given to prominent accounts with the idea of avoiding impersonations.
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