- A new version of Agency Playbook, from Twitter, has come out with the aim of being an aid for brands when designing their strategies
- Twitter continues with its plan to enter eCommerce and now offers a guide for companies
- Applications such as Facebook, Twitter, TikTok, among others, have made significant changes that are allowing them to position themselves as essential points of sale for brands
Twitter launches its Agency Playbook, which, in simple words, is a practical guide for brands to make efficient use of the social network in order to meet their sales goals.
We have seen how social networks have been transformed in recent years and, above all, since the arrival of the pandemic, becoming ideal platforms and spaces for companies and their marketing strategies.
Today, applications such as Facebook, Twitter, TikTok, among others, have made significant changes that are allowing them to position themselves as essential points of sale for brands.
A few days ago, Twitter announced the launch of a new shopping function to enter eCommerce, just as other platforms have done.
Now, the bird’s application launched a new version of its Agency Playbook, a guide focused on brands, agencies, businesses or related accounts, which will help them make more efficient use of Twitter when creating content or interacting on the platform. .
On the other hand, this new Agency Playbook update reports on how it has evolved, reporting a 35 percent growth in advertising engagement, compared to 2020.
Another of the data that it throws, and that is of utmost importance for brands, is the use that Generation Z has made of Twitter, being the sector that has made the most tweets in the application, more than 50 percent.
This information, taking into account that Generation Z is the one that most interests brands, helps Twitter to position itself as a commercial window to reach that audience.
This guide helps companies create better tweets, with more accessible and accurate content, good use of hashtags, and also teaches them the importance of scheduling their content.
Also, in the new version of Agency Playbook, there is a section that helps stakeholders to create effective campaigns in order to reach their target audience.
Although it may seem that Twitter is entering eCommerce late, compared to other platforms, the truth is that it is one of the most popular and most used social networks by Internet users.
To date, Twitter has more than 1 billion open accounts, of which 353 million active users are reported, which represents a great window for companies to reach a much more public.
As we have constantly reported, social networks are changing very considerably, currently being one of the key tools for companies in order to increase their sales and their numbers.
The arrival of the pandemic and confinement, caused small, medium and large companies to design different strategies to reach that audience that took refuge in the use of social networks.
In addition, taking into account the power that these platforms have recently acquired, it seems that the natural step was to be a window for sales, especially with the emergence of influencers who, also, have become a very important sales phenomenon .
Now read: