It’s no secret that Twitter has been in crisis ever since Elon Musk He set his sights on the company and completed the purchase last October. After a massive flight of employees, users and advertisers, the platform is offering free advertising space for brands who want to invest in pattern, in an attempt to recover income.
Last December it was reported that the platform lost 70% of its advertisers in less than 2 months. That is, since the entrepreneur became CEO. This means that 72 of the 101 companies that bought advertising from Twitter stopped investing, according to data from Pathmatics.
As if that were not enough, 2023 just started a report on The New York Times revealed that, due to a cut in cleaning and cleaning costs, there was no toilet paper in the toilets and the facilities smelled ‘of humans and food scraps’. In addition, the 51-year-old mogul has failed to pay rent on several Twitter offices around the world, including its headquarters.
This is the plan of Elon Musk to win back brands with free ads
The middle The Wall Street Journal He had access to internal emails from Twitter, where they detail the strategy. In summary, the company offers to match the advertising spending of advertisers for a maximum of 250,000 dollars (about 4.7 million pesos).
In other words, if a brand invests that initial amount before February 28, the company will give it another $250,000 to spend on advertising, a real 2×1. So far it has not been specified if there is a minimum amount to apply to the benefit.
Advertisers will be able to use the balance to buy promoted tweets and run ads for free during the week of Super Bowl 2023. The highest event of the nfl It will take place on Sunday, February 12 and every year it is the day with the highest income for the social network, as it is a great opportunity for brands to achieve greater reach, impact and exposure. Therefore, they do not skimp on the budget for marketing and advertising on that date.
So far, neither Twitter nor Elon Musk have officially confirmed or announced the ad-free plan. However, the leak makes sense when looking at the billionaire’s efforts to keep the company afloat. One of them is sell the furniture, office equipment and even appliances that are in its headquarters in San Francisco.
“Logos, chairs, desks, refrigerators, stoves, computers, microwaves are for sale. It is not a joke.
The same medium announced that Twitter put up for sale a good part of the furniture at its headquarters. The list includes computers, tables, chairs, desks, projectors, monitors Y memorabiliaamong others.
Elon Musk’s companies are also auctioning off industrial kitchen and cafeteria equipmentWhat pizza ovens, coffee makers, refrigerators, appliances Y gym accessories What exercise bikes.
However, ‘the jewel in the crown’ is perhaps the most iconic element of the company founded by jack dorsey: the neon figure of the blue bird that flaunted the facade of his building. Bids on this iconic piece have reached $22,500, so far.
the auction house Heritage Global Partners will be in charge of managing Twitter’s online ‘garage sale’, which includes 631 batches of articles. The bids were opened this January 17 and .
Editorial Team The editorial team of EMPRENDEDOR.com, which for more than 27 years has worked to promote entrepreneurship.