After paying $44 billion for Twitter, Elon Musk He made drastic decisions on the company’s finances. The first, fire all the executives. And the second, leave almost half to the staff of workers.
At the time, Musk said there would be no more layoffs. But we are in February 2023 and Twitter employees continue to leave.
according to account The Verge, dozens of Twitter workers, belonging to the sales and engineering departments, were laid off this month. It includes the famous engineer who told Musk that his low popularity on Twitter was due to his controversial actions.
“Musk has done at least three rounds of layoffs since his promise to stop making them in November, ”says Alex Heath in The Verge.
It’s all, it’s all part of Musk’s efforts to speed up the new advertising program on the social network. The worst thing is that the sword of Damocles continues to hang over the heads of engineers who remain in the company.
Elon Musk and the problems in advertisements on Twitter
The tycoon set a deadline one week to make changes to advertisements. Marcin Kadluczka, monetization engineering manager, had hinted at the unfeasibility of the timeline, saying it could improve in 2-3 months: He was fired.
Thank you tweets 🙏
End of 7 years on Twitter!@elonmusk 🙏 for learnings and energy in the last 3 months to improve Twitter & Ads!I believe Twitter can really improve ads in 2-3 months (not necessarily in a week though) 📈💵
Wish I could be actually fired not just deactivated 🤷🏼♂️ pic.twitter.com/ygfrIfwZXY
—Marcin (@marcinkadluczka) February 19, 2023
The head of Twitter already did something similar when he arrived at the company, like another of the moves to improve finances: the renewal of Twitter Blue. After setting a deadline, under penalty of dismissal, he had to move it when he realized that it was impossible to comply with it.
It was established that the user who wanted the blue verification badge I had to pay 8 dollars a month, a change that had to be gradual, colliding with Musk’s characteristic impatience.
Changes can be made, but not at the speed the boss asks for. Will more layoffs come in the blue bird company?