Twitter bought the Sphere application to make conversations more interactive, improve direct messages and community functions, we tell you the plans of Twitter.
Sphere is a group chat app, which was created in 2016 by Nick D’Aloisio, a British computer programmer, his goal was to bring the organization to group conversations on mobile devices.
Sphere allows users to have interactive conversations categorized by specific interests. Plus, it features self-cleaning, automatic filing, and calls for important messages.
Twitter bought Sphere to strengthen its communities, the terms of the agreement and the monetary sum of the purchase were not disclosed, but the website of Sphere describes the app as a place that “transforms groups into vibrant communities.” And that’s what Twitter it needs for its own “communities”, the feature it launched in September to compete with Facebook groups.
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The communities of Twitter They work out of common interests shared by users, which is why it is so relevant that communication and conversations are ideal for sharing experiences and information.
With the acquisition, the entire 20-member Sphere team will join Twitter, according to the blog post of Sphere. Nick Caldwell, Vice President of Engineering for Twitter, tweeted that Sphere will help Twitter address the Communities, DMS and Creators roadmaps.
The purchase of Sphere, shows that Twitter is willing to invest to strengthen direct messages and helping creators form communities.
We can hope that Twitter exploit the characteristics of the community of Sphere throughout your social network and can better compete against Instagram and the other messaging applications.