the date driven It is a strategic concept that can be applied to any business.
The total amount of data that is created, captured, copied and consumed worldwide is 97 zettabytes, a number that is projected to grow to 181 zettabytes by 2025.
It is estimated that the GDP of Latin America will grow by 5.4 percent, due to artificial intelligence by 2030.
2023 has begun and some of the trends that they will give to talk about this year, within these is the data driven which is characterized mainly by allowing companies to examine and organize their data in order to better serve their customers and consumers. According to a Statista study, the total amount of data that is created, captured, copied and consumed worldwide is 97 zettabytes, a number that is projected to grow to 181 zettabytes by 2025.
It is necessary to be aware of the changes that will be presented this year so that the companies under our charge remain in the best position since new strategies are continually emerging that will serve to achieve better productivity.
Trends in Data Driven in 2023
The value of artificial intelligence
Among the marketing trends for 2023 is artificial intelligence (AI), which will also be the key to managing the data driven, that aims to offer consumers a better experience through different platforms. In order to turn data into useful resources, it is ideal to take into account a strategy based on artificial intelligence, since it will allow gathering, organizing and processing certain information, with the aim of improving productivity, as well as reducing costs. It is to be expected that in the coming years, companies will increasingly take into account the AI to drive their own digital transformation that in turn enables improvements in computer processing capabilities.
Federated data platforms
A federated system serves as a base on which one or more data virtualization solutions can be built. For this year, secure federated data platforms are contemplated. This strategy allows managing large amounts of data on multiple platforms, so that several companies They are planning to develop said platform to take advantage of the reach that it offers, through multiple clouds.
Greater professionalization of data scientists
Every day new changes are emerging to favor companies, so it is necessary to keep abreast of constant innovation, it is evident that the needs of companies to have people prepared to develop strategies operational based on data, so more trained talent will be required in terms of the latest industry news, since the Data Y analytics new changes are being introduced very quickly
Cost reduction
Something relevant for any company is the budget, work has been done on the innovation and with the help of artificial intelligence to overcome this fact, for some companies it is profitable to collaborate with the AI since in this way the expenses that would cause having employees are significantly reduced, although this has not been very favorable for the workers, however this year, one of the main objectives of the digital transformation projects is the reduction of costs, which will allow to create a reset to reconsider certain objectives, in addition to reinforcing better decision-making, in addition to avoiding the repetition of certain projects and thus achieving effective process automation, for this it is essential to take into account innovation that will avoid falling into obsolete .
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