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Like Travis Scott, Yeezy is another example of brand collaboration that has escalated to the consumer due to the interest it generates in the market, especially the collectible.
In his new proposal, Scott flipped the Nike Swoosh, to give the garment a unique look.
travis scott debuts tennis for Nike and the proposal adds a new model to the high-priced tennis industry, where brands like adidas have come to collaborate with celebrities such as Kanye West.
“Luxury footwear includes leather footwear, sports shoes, and sneakers, as well as textile footwear, sandals, and other shoes. The general definition of the market follows the footwear market of Consumer Market Outlookwhile here only the sales of luxury brands are considered”, explained Statista, revealing that the expected worldwide income for this 2023 from the sale of this category of footwear will reach 29 billion dollars.
Travis Scott’s new sneakers
travis scott He already gave a preview of what the tennis shoes of the Nike Mac Attack Collaborationwhich is the latest collaboration with the sports shoe brand, which has made a series of special launches with talent from the sports and entertainment industry, for the design of footwear that is highly appreciated by the consumer.
Travis Scott debuts a Nike Mac Attack collab with a reverse Swoosh. 👀 pic.twitter.com/ciQUMcayxX
— Complex Sneakers (@ComplexSneakers) May 7, 2023
The singer’s idea was to wear his latest collaboration with Nike in a private event in which he participated on the occasion of the Grand Prix from Miami known as E11EVN.
The sneakers worn by the 32-year-old African-American artist once again touch base on sneakers with a design that emerged in 1984 and that now wear gray and white colors, realizing how important the luxury market has become at the moment.
In his participation, the artist was seen with his new sneakers where the famous Nike dove or swoosh appears upside down, giving the impression of being turned upside down.
like tennis shoes travis scottother collaborations between artists and sports brands that have attracted attention have been those of adidas with Kanye West which led to controversy yeezya brand that currently separated from the German firm and left a serious inventory problem for adidasthat by not being able to use the logo property of Westhas not found a way to sell it.
“The five best-selling brands within the clothing category are: yeezywith an increase of one thousand 63 percent; The North Face with an increase of 761 percent, Uniqlo with an increase of 582 percent, Palm Angels with an increase of 366 percent and Drew House with a growth of 336 percent”, explained StockX in his study entitled “Index of current culture.”
These launches reveal a very important phenomenon and that is the brand’s ability to influence the consumer through design.
Invariably, activities that allow greater collaboration have been established with this perspective, in order to capitalize on personalities in products that come out of the traditional scheme of their talent.
With both cases it is important to note the potential that celebrities have in migrating their personal brands to segments.