In 2021, 582 million new traders were registered across the planet.
In 2019, 252 million women entrepreneurs were reported worldwide.
In Mexico, there are about 4.4 million micro, small and medium enterprises.
In the current era in which we live, the new generations of entrepreneurs know that staying informed and up to date with world trends is important in order to survive. Given this, various stories arise that many can inspire, as is the case of a young entrepreneur and marketer who traveled from Campeche directly to Mexico City, to be part of the more than 1,900 people who gathered at the National Congress of Marketing Digital 2022, made by Merca2.0.
In that sense, In recent years, the words entrepreneurship and entrepreneur have been widely used throughout the world, where the figures that accompany it worldwide are very interesting. In other words, it is estimated that only two out of every 10 entrepreneurs manage to be successful with a venture.
According to data from markinblog, there are 582 million new traders from all over the planet. According to data from the World Bank and its Ease of Doing Business Index, New Zealand ranks as the number of countries to start new businesses, followed by Singapore, Hong Kong, Denmark and South Korea.
For its part, in Mexico, there are around 4.4 million micro, small and medium enterprises, according to the latest data from the Study on the Demography of Businesses carried out andl (National Institute of Statistics and Geography) Inegi.
Marketers and entrepreneurs present at the Merca2.0 Congress
As a resounding success, this September 21 and 22, Expo Santa Fe held the National Congress of Marketing Digital 2022, carried out by Merca2.0, the most relevant marketing, advertising and media magazine in Mexico and Latin America, therefore, it brought together important people from the industry and many young marketers who were nourished by all the knowledge of the sector to apply it in their professions or ventures.
Given this, the presence of many entrepreneurs and marketers was felt on both days, like the story of Leila Mirrouson, a young consultant from marketingthat She traveled from Ciudad del Carmen, Campeche, with the sole purpose of participating in the congress that, as she herself described, is a benchmark in the Latin American marketing industry.
“The Merca2.0 congress, focused on digital marketing, is for me something that I have to attend, because it allows me to stay up-to-date, find out what is trending, reinforce concepts,” he said.
Likewise, the young woman who presents herself as a marketing consultant, passionate speaker, entrepreneur and content creator, explained that one of the motivations that led her to make that trip and participate in the two-day event is the learn and renew your knowledge of how important figures and brands in the industry are applying in their strategies.
“That, in addition to helping me learn, is something that inspires me, that fills me inside and that recharges this battery to communicate it to others,” he adds.
“The Merca2.0 congress is a benchmark, that’s why I’m here, it’s the first I heard about and to date I’ve only heard of this one”, he concluded.
And so, like many future and new professionals in the marketing industry, they bet on this type of event to further cover their knowledge and share with the most relevant and important figures in the sector in Mexico and the world.