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The study “Sports Practice and Physical Exercise Module (MOPRADEF) 2021” revealed that it motivates Mexican women and the rest of the population to exercise.
the market of sporting goods It has brands such as Vans, entering this category by diversifying its model of urban products.
The Zócalo of Mexico City has become a benchmark in the venue market, to carry out all kinds of activities.
Physical activity is one of the most important habits for the consumer and when it comes to a trampoline class, the same is celebrated by closing a street as in the Zócalo of Mexico City.
In Mexico, consumers have been asked what their main reasons are for those who practice physical and sports activities. This was part of study “Module of Sports Practice and Physical Exercise (MOPRADEF) 2021” where a 73 percent He said he does it for his health, 13 percent for fun and 8 percent to look better.
“The percentage of Mexican adults who engaged in physical activity for health-related reasons or just for fun made up the majority of survey participants in 2021. Overall, most respondents indicated that they were motivated to exercise for their health, with 73.9 percent of those surveyed. people who declared it in 2021,” he explained. Ana M. Lopezresearcher at Statista with experience in travel, tourism and hospitality.
Within these activities there are important actions that have been imposed on the market, such as the campaigns implemented by the big brands of sporting goods What Nikewhere an overweight young man running incessantly is the protagonist of this brand’s campaign, as well as a group of young people hydrating while doing physical activity, consuming Gatorade.
We have also seen how when faced with these exercise habits for health, entertainment or to look better, brands like Van’s diversify from their core business urban to a category of sports shoes for both training and running.
Important activities have been triggered in the sports market around activities and today we are going to see how a class of jumping fitness or as a trampoline, it went from viralizing the closure of a street to convening a massive class in the center of Mexico City.
Jumping fitness becomes a trend
A few days ago, a group of people viralized a trampoline class on a street in the Iztapalapa mayor’s office, which they closed to celebrate the event and a few days after this activity was held, the class appeared en masse on the Zócalo de la Mexico City.
Fitness trampoline event in the CDMX socket. pic.twitter.com/AL3xPmyjbn
– Alfonso Ríos R. 🏵️ (@AlfonsoRiosR) October 23, 2022
The activity was convened as an action to register the class in the Guinness record as the most tumultuous by summoning five thousand attendees and consists of performing cardio on individual trampolines.
This class follows another activity held on June 18, when an attempt was made to register the largest boxing class in the world.
These habits turned into challenges, whether it be registering a Guinness World Record, closing a street and making the event go viral on social media, or ending up in an advertising campaign, are activities that today remind us of how consumer decisions influence the market and the impact that success has on what they decide.