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The travel experience is fundamental and gastronomy is priceless as a detonator to achieve sales.
The case of the tortilla reminds us of campaigns like Pasaporte Despegar, which brought the travel experience to Web3.0.
A tortilla with salt it literally set off a whole story of the experience that a couple of foreigners took with them from Mexico.
The case reminds us of testimonies such as that of S.Ganboldanalyst of Statista who assured that “according to a 2022 survey, the main reason for choosing a more sustainable travel option in Southeast Asia was the feeling of responsibility of all age groups. A company policy or workplace directive was the last reason to travel more sustainably for respondents aged 18-39, while celebrities and influencers had the least effect for respondents aged 40-64 years”.
An omelet with salt
2 Taste Buds is an account of TikTok who recently visited a tortilla shop in Mexico City and what is normally served as an appetizer when going to a place selling this Mexican ingredient became a tourist souvenir due to the impact that this simple complement had on visitors.
After assuring that it was the best memory they took from Mexico City, users commented “nn taquito de sal con un poquito de salsa roja de molcajete y oh mamá!”.
This case reminds us that gastronomy is essential to be able to generate experiences in tourism, where there are indisputable work guidelines.
The peculiar flavor of the tortilla with salt that drew attention on social networks is one of the many cases where daily actions end up becoming powerful tourism campaigns before which major activities have to be implemented.
As proof of this exercise, we have seen cases that draw attention due to the ability of the experience to generate interest in new patterns of recreation within this important industry. This led to Despegar and Bitso to create a travel experience in Web3.
“At Despegar we are constantly looking for innovative ways to bring our offer closer to Latin American travelers, adding to highly adopted technologies that are consolidated throughout the world. Now the more than 2 million members of the Despegar Passport program in Mexico, who have more than 100 active points, will be able to redeem them for a digital asset,” he explained. Alexander Sanchezmanager Loyalty and Alianzas Financieras para Despegar México, when talking about the project he carried out in Mexico and which consisted of a rewards program that generated payment in cryptocurrencies.
Tourism has become a multifaceted space where the same digital developments stand out, as well as good stories where a taco of salt becomes a viral anecdote on networks.
@2tastebuds will never forget this moment… 🙏🏻 #foodie #foodtiktok #cmdx #Mexico #mexicocity #tortilla #holeinthewall #local #homemade #foodtok #mexicanfood ♬ Japanese style, piano solo in the image of countryside(815708)
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