- Lionel Messi stopped being a player of the Futbol Club Barcelona, a team with which he debuted and won several important trophies
- Messi’s departure from the Catalan club has left a gap impossible to fill for both the team and LaLiga
- The presence of Messi had an effect beyond the field, being an important element for different marketing and advertising strategies
The news was released yesterday, but its effects will continue to haunt for the next few days, or weeks, or months, and the fact is that the departure of Lionel Messi from Futbol Club Barcelona has left many things in the air and many emotions for the fans. fans of the footballer and the club culé.
More than a member of the squad currently led by Ronald Koeman, Lionel Messi was the biggest draw for both Barcelona and LaLiga. After the departure of Cristiano Ronaldo from Real Madrid, Messi’s biggest opponent, the Argentine’s shirt was the best-selling in the Spanish league (not just Barcelona).
The departure of “Leo” from LaLiga will generate a great economic loss so far incalculable, in terms of broadcasting rights, advertising, merchandising sales, among other things. In case the public returns to the stadiums, the Messi effect will also reach there.
The one considered “the best footballer of all time” will leave the Catalan club with everything and his sponsorships and the team that shelters him will undoubtedly benefit the most.
Throughout his career, in addition to being a footballer who inspired respect in the stands and in his opponents, the South American footballer was a great ambassador for Adidas, a company with which he has been in relationship for more than 10 years.
Even from his beginnings as a player, when Barcelona signed him as a child, Lionel has been an important media figure. Its history has given much to talk about and has served as inspiration for the realization of different advertising campaigns.
Despite being 34 years old, an age considered “adult” in the world of football, Messi’s presence on the pitch raises a lot of expectations and the place he visits, any stadium, is synonymous with great ticket sales, because all who see him on the court.
His personality off the field also left great profits for the companies and / or brands that collaborated with the footballer for their advertisements, some of which are very iconic, such as the one made with Adidas “Impossible Is Nothing”.
Here, in Merca 2.0, we have compiled some of the announcements that had Messi as the maximum reference, a safe and effective move, since the Argentine is synonymous with high sales.
At just 20 years old, Lionel Messi became the figure of Adidas for his advertisement “Impossible Is Nothing”. The Argentine began to attract so much attention that he even received his first Ballon d’Or nomination. He did not win it, but there were already signs of the media potential around the player.
The ad tells the story of the Argentine star from his first steps in football until he reached the last edition of the World Cup, in Russia 2018.
The history of Messi is known, practically, by all. As a child, he arrived at Futbol Club Barcelona and would not leave until yesterday, when it was announced that, after complications with the new LaLiga regulations, the team could not retain the player.
For its “Natural 100” presentation, Bimbo decided to use Lionel Messi as the figurehead for its advertising campaign. Although it is not a spectacular announcement, the presence of the footballer was more than enough to generate a lot of noise around.
For this announcement, Messi brought together two of the best footballers of today: the Argentine Lionel Messi, and the Egyptian Mohamed Salah, who was an advertisement for the most striking European fair in football at club level, the UEFA Champions League.
For its 2020 campaign, Budweiser beer opted for the figure of Lionel Messi, telling us, through an advertisement, the story of the Argentine who added 20 seasons (20 years) wearing the Barcelona shirt.
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