With a creative design, Tomorrowland sparked interest in your event, even without it having happened.
Concerts were badly affected in the pandemic but have since recovered.
The packaging of a product can be a strong opportunity to attract the eyes of the consumer.
The electronic festival Tomorroland has chosen to make an attractive packaging design and surprise with its tickets to the attendees.
The music industry is proclaimed as indispensable today, with countless genres and ways in which an artist’s listeners can delight their ears by listening to their respective songs, where the streaming format has helped them boost their image around the world.
Given this importance around the world, concerts are an attractive way to raise the income of artists and promote economic growth around this industry, benefiting different actors involved such as event organizers, audio engineers, logistics companies, marketing , advertising, among endless opportunities to explore, which were affected by the decrease in social mobility due to the pandemic.
According to the Pollstar study, where it shows the number of tickets sold to attend the concerts of the main musical tours, during 2019 they managed to register the figure of 57.7 million; however, during 2020 (where the appearance of Covid-19 was notoriously seen) they came to represent only 13.4 million during 2020, but the effective vaccination process and the return of consumer confidence to attend massive events caused a considerable increase, registering 19.03 million in 2021 (a figure that seems to continue to grow constantly).
Tomorrowland is one of the most famous electronic festivals in the worldin part for having the most relevant industry figures in past and present events, which on this occasion and after having been canceled during 2020 and 2021, will take place in Belgium from July 15 to 31, this 2022 with festivities like Afrojack, Armin van Buuren, Dimistri Vegas & Like Mike, among countless other artists.
Taking into account his long-awaited return by fans, Tomorrowland has chosen to make a creative packaging design for those who bought their ticketsexciting your attendees even before going to the event.
@marcos_fuentes9 #viral #for you #tomorrowland #music #fyp ♬ The Nights – Avicii
before these creative tomorrowland ticketsusers have been attracted to the festival at a glance, making comments such as “it’s very epic, but Avicii will no longer be there”, “with this video you revived my dream of going to Tomorrowland”, “is it the ticket for Tomorrowland or Hogwarts ?”, “good marketing, it’s really very hard, things as they are”, “makes you want to buy it just for the box”, among other thoughts on the matter.
Providing a good shopping experience is essential to get the consumer to turn to see our brandeither to earn their loyalty and constantly bet on acquiring our products or services, or even to call their attention to “special events”.
This opportunity can be achieved through different ways, such as efficient customer service, post-sale follow-up and loyalty programs, but the design and good packaging they have also proven to be a strong opportunity to achieve this goal.
We saw an example of this when Gandhi Bookstores opted for a light but differential design in the packaging in which they sent the books to consumers for part of their anniversarymanaging to improve the experience of its customers even without having opened their order, demonstrating the importance of what a good design can do.
The packaging design it is extremely important to improve a consumer’s shopping experience, as well as attract the eyes of potential potential customers.
Now read:
Hail from CDMX causes Soriana structure to collapse
Chart of the Day: Technology Adoption Is Accelerating
Father’s Day: They show entrepreneurship with Corona beer