With an innovative Tommy Hilfiger format invited the actor and comedian Paco de Miguel already the model Mariana zaragoza for a “See Now, Buy Now” dynamic. During this broadcast, the presenters showed garments from this season of the collection.
In this event, the live audience was able to put the garments of their choice in their virtual cart and share them live while the transmission was taking place. The fans were also able to coexist, in addition to asking questions with both presenters, participating in voting on chosen pieces, and participating in special promotions that are part of this virtual dynamic.
This livestream took place this Thursday, September 30, 2021 and you can see it until November on the official website of Tommy Hilfiger for Mexico .