The fake reviews on amazon they are a scourge against which the company has been fighting for years. Since the pandemic, we have seen how many Chinese brands have disappeared from Amazon for having carried out advertising campaigns. paid reviews, where they returned the money of the products to the users if they left positive opinions. Now they just shut down three fake review services operating in Europe, including Spain.
These fake review services were run by a German citizen, and a British judge has ordered their closure. This is the first closure ordered by a judge for services of this type. The closed network had thousands of fake profiles that they used to leave positive opinions in the comments. The companies hired this company to boost reviews on your productswhich is against Amazon’s terms of use.
Testerjob: false opinions on Amazon from Mallorca
Companies used names like AMZTigers or Testerjoband promised to skyrocket seller sales through these positive reviews. AMZTigers operated from Matal, and Testerjob operated from Mallorca, so the false opinions were present in the Spanish Amazon store. In the case of AMZTiger, the company had 62,000 dedicated fake profiles to put fake reviews on products.
The UK High Court has banned these companies from putting reviews on Amazon, stating that anyone who breaks the sentence can be jailed, fined, or have their assets seized.
The operation was similar in these companies. The so-called analysts they bought the products on amazon and then they analyzed them, which, in the eyes of Amazon, seemed legitimate. However, the sellers then returned the money they had paid for those products through means such as PayPal. They even received additional money for their services.
The operations were linked to Norbert Weber, a businessman from online marketing who has a company called W3 Internet Marketing, dedicated to SEO optimization for companies. Weber himself had online videos promoting AMZTigers, where he unashamedly stated that “they were violating Amazon’s rules” and that what they were doing “was on the margin of legality.”
Fake package reviews: this is what they charged
the company sold each positive opinion for 15 eurosor gave discounts if they were bought in blocks of 1,000. In the case of Testerjob, the company allowed private users to sign up to receive free products in exchange for leaving positive opinions, being a mere intermediary. These opinions are key for a product to be well positioned in the store, since those who more positive opinions they have are the ones that usually appear on the first pages without having to pay Amazon for positioning.
Both services stopped operating at the end of last year. From Amazon celebrate these closuresand affirm that they continue to work with great effort to eliminate as many fake reviews as possible. The reviews are very important for the store, since they affirm that it is one of the things that users value the most before deciding on one product or another.
On the web they are broadcast 30 million reviews every weekand all of them are analyzed both by Automated systems as for 10,000 employees Worldwide. In 2020, Amazon blocked more of 200 million alleged fake reviews before they were even seen by a client. In the event that a fake review is seen on Amazon, the store has a button that says “Report Abuse.” If you receive an illicit offer from a seller to leave fake reviews in exchange for free products, you can also report it to [email protected].