Within the new normality, aspects such as social networks, home automation and the eCommerce, have positioned themselves, like the large holdings among citizens, who have opted for an increasingly digital normality; nevertheless, Aspects such as social networks and online commerce have begun to grow, so achieving digital positioning can be complicated, especially during major events such as the Olympic Games or the next World Cup in Qatar 2022.
According to Digital Market Outlookin the currently the number of users of eCommerce in Mexico it already exceeds 50.7 million, a figure that is expected to increase considerably by the year 2025, where it is estimated that this figure could approach 78 million, while the study carried out by We are Social, indicates that there is an internet user base of more than 4.95 billion users.
In the same way, it has been pointed out that electronic commerce worldwide, during 2022, already exceeded 5 billion euros, a figure that is expected to have a growth of at least 7 trillion by 2025, This is due to the growing acceptance of eCommercewithin the new normal.
Digital tips to increase your digital positioning during Qatar 2022
According to the Mexican Association of Online Sales (AMVO) six out of 10 SMEs sell online, this derived from the multiple advantages that electronic commerce offers, so achieving competitiveness within the market can be complicated, so these are some tips to increase your digital positioning during Qatar 2022, such as It is pointed out by Growth Transformation.
Content creators: Let’s embrace the new way of creating native content. Content creators are the best allies because they inspire. Brands should not focus so much on the number of followers of these, but on the interaction, on creativity, on the content they generate during the situation. Investment in them should be based on data rather than emotion.
Time: The strength of short videos is the great secret to capitalize not only on restless young people, but on all consumers who are looking for quick information to help them make a purchase decision. Remember that consumers need everything, updated live and 24/7.
Language: Beyond emotional ads, the audience wants to consume content that is entertaining, that makes sense with their culture, that speaks in their language. So the strategic use of keywords or images in short videos will help maximize reach and performance.
Entertainment: In a time where content generation is brutal, one of the hooks to catch is to entertain. The recommendation is to generate content referring to favorite fan moments, how the World Cup is experienced off the pitch, reactions during matches, etc. Videos should make them feel close. You have to be encouraged to try with various creators that are not only related to football.
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