Within the marketing tools, a good slogan It is one of the most powerful, as it helps to increase consumer recall levels and differentiate you from the competition. In fact, its origin comes from a Scottish Gaelic word that means “war cry“.
For a slogan to be successful, you must be clear that it will represent a constant reminder of what your company does. business. The success of a slogan is seen when customers or prospects repeat it over and over again.
A good slogan must contain a maximum of eight words, it must clearly identify the product or service, and highlight the benefits that make it special. It is a phrase that catches, defines and synthesizes in a few words the conceptual idea of your product or service.
Tips to have a good own slogan
Highlight your properties compared to the competition
Think about what are the elements that the products or services of the competition do not have? and create a phrase that represents it.
original and concise
Use metaphors, images, rhymes, rhythms and other elements to create a slogan that is hard to forget.
A good resource are word games. You can also use popular phrases and give them a twist, to suit your product.
He considers that from a marketing point of view, a long slogan does not generate the desired impact, because it increases its linguistic and syntactic complexity. Therefore, if it is not short and memorable, it is not a slogan.
Make the brand rhyme with the slogan
It is a technique that has been very successful, it is called “brand incorporated” rhyme, and it consists of the product brand rhyming with the phrase.
The brand as an implicit concept
In this case the slogan goes “without incorporated brand” and is implicit in the brand. A good example is: Breakfast of Champions (Kellog’s Corn Flakes)
Summarize what the brand does
“If it’s Bayer, it’s good” is a slogan that represents exactly what the brand does and even describes the objective profit that is promised.
Do not forget that to develop a successful slogan you must have extensive knowledge of the business you want to promote, handle advertising language well, and the direction in which you move.
Take a look at the competition and other famous slogans that will best help you create your own.
Examples of Legendary Slogans
Good slogans are memorable, clear, and effective in communicating a message or purpose. Here are some examples of good slogans from different areas and companies:
- Nike: “Just Do It” – This slogan motivates action and emphasizes determination and personal achievement.
- Apple: “Think Different” – Highlights the innovation and originality of the brand.
- MasterCard: “There are some things money can’t buy. For everything else there is MasterCard” – Highlights the convenience and versatility of using MasterCard.
- Red Bull: “Red Bull gives you wings” – Suggests that the drink gives you energy and pushes you to push your limits.
- Volkswagen: “Das Auto” – Celebrates simplicity and German engineering in Volkswagen vehicles.
- Airbnb: “Belong Anywhere” – Communicates the idea that you can feel at home anywhere in the world.
- Subway: “Eat Fresh” – Promotes the healthy and fresh food that Subway offers.
- L’Oréal: “Because I’m worth it” – Empowers people to take care of themselves and feel valuable.
A good slogan stays forever…
- “I am totally palace” – Palacio de Hierro.
- “Because Chedraui costs less” – Chedraui
- “And you go to the supermarket or eat?” -Mexican commercial
- “Because you can’t eat just one” – Papas Sabritas.
- “Aunt Rosa, for its delicious homemade flavor” – Tía Rosa
- “Kola Loka, crazy hit” – Kola Loka
- “Sears understands me” – Sears
Editorial Team The editorial team of EMPRENDEDOR.com, which for more than 27 years has worked to promote entrepreneurship.