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School of Marketing offers a wide range of diplomas and management programs that will help you in your performance as a marketer.
The capacity of content marketing has been increasingly highlighted, due to the influence that this area has on the understanding of a brand, where the transcendence of a brand starring in a good story has become fundamental.
The content marketing discipline includes a series of resources, where brands end up activating campaigns, commercial strategies and tasks that are relevant in the value they consolidate within the market.
A key aspect in content marketing has to do with the capacity that brands have reached in the market, where the value of the narratives they star in has been defined.
From this element, a tremendously important aspect to take into account today has to do with the market’s ability to serve as a practice area and the most important thing in this is to define the task that the consumer plays in these stories.
With this in mind, a tremendously important element has to do with the opportunity that consumption plays and how valuable it becomes to understand the influence of a story.
That is why the “Content Strategies Diploma” that imparts the Marketing School It offers you, over 8 weeks, to know how to capitalize your content on social networks, create communities with an effective content strategy and achieve a good identification with your audiences.
The Diploma begins this November 22 and is in charge of 4 specialists, who are leaders in the generation of content and the implementation of tools, with which you can undoubtedly boost your business, product or brand.
Among the topics you will study are
Strategic planning
Audiences on social networks
Storytelling to catch audiences
Improvement of social networks
Videomarketing
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