The Apple CEO position for Tim Cook has an expiration date. He assures that he will not be 10 more years, and now we know what his objective is before retiring.
Many accuse Apple of not innovating as before, but what no one can argue with Tim cook, is his excellent and intelligent management to make Apple the richest company in the world.
Tim Cook became CEO of Apple when Steve Jobs passed away in 2011, although he had already replaced him before during his illness.
He has been in office for 10 years now, and everything indicates that will not follow another 10 years. He himself has recognized it in an interview in the New York Times: “”Ten more years? Probably not. But I can tell you that I feel great right now and that the date is not in sight. But ten more years is a long time“.
From AppleInsider, we get internal rumors from Apple that confirm this idea.
Apparently Tim Cook himself has commented that Running a Silicon Valley company is typically a youth job, and he’s not going to stay long past his prime. He is currently 60 years old.
According to these rumors, Tim Cook has made it his goal to launch a major new category of Apple products, before retiring. What new product could it be?
In his 10 years as CEO of Apple, Cook has debuted some new products, such as Apple Watch, AirPods headphones, or HomePod speakers. But they are certainly not as relevant as the Mac, iPhone or iPad of the Steve Jobs era.
Maybe Tim Cook looks for that great product at the height of his mentor, before retiring with the feeling of duty accomplished.
And what new products is Apple working on? It is known that next year he will present virtual reality glasses, and he is also working on augmented reality glasses.
In the longer term, we know that you have been working on the design of an electric and autonomous car.
But on occasion Cook has dropped that they are working on something no one expects.
We will see what Apple surprises us with, and what is the legacy of one of the most influential CEOs of recent decades.