Following the launch of the new iPhone 15 and iPhone 15 Pro, Tim Cook, the CEO of Apple, sat down for an interview with Brut in which he shared his perspective on several key topics. From Apple’s commitment to environmental sustainability to the reason behind the decision to release a new iPhone every yearCook offered an interesting vision about the company’s present and future.
A question that many ask is whether it is really necessary to release a new iPhone annually. Cook approached this question from several angles. First of all, he stated that The main reason for annual releases is that many users want a new iPhone every year.
In addition, he highlighted Apple’s trade-in program, which allows users to exchange their old devices. If the device works correctly, Apple reconditions it and includes it in its catalog of refurbished products. Otherwise, the company uses some of its parts.
What will the iPhone be like in 20 years?
When asked about what the iPhone would look like in two or three decades, Tim Cook did not provide a detailed answer. However, he hinted that the iPhone of the future will be carbon neutralthus signaling Apple’s continued commitment to sustainability.
As it explains The vanguardCook highlighted Apple’s genuine commitment to environmental protection, stressing that this is not just a marketing effort.
He mentioned several sustainable practices that the company is implementing, such as reducing air transport in favor of sea transport, reducing the use of plastics and eliminating unnecessary packaging. He also referenced the innovative material called FineWoven, which replaces leather in Apple products.
The CEO of Apple revealed that he drives an electric car, avoids the use of plastics, practices recycling and composting, among other actions. While Cook did not reveal his personal car brand, his personal involvement in sustainability underscores the importance of these practices on a corporate and personal level.