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Edge by Ascential placed to Oxxo as the second most valuable brand in the convenience chain market, followed by Soriana.
inside the studio “2019 Convenience Store Industry” It is given with the reasons why you go to a convenience store.
In this industry, the retail it has been adapted to consumption based on the accessibility of the point of sale for the consumer.
Oxxo is one of the leading brands in retailas noted in a study conducted by Edge by Ascentialwhere it is compared to firms such as Walmart, Soriana and Coppelso it is a leading firm in this industry and knowing the operation that one of its branches entails in the testimony of a teller, attracts the attention of a large number of users on social networks, who are attracted by this type of contents.
Knowing how one of these stores operates today becomes essential, starting from a very simple aspect, which is that the pedestrian traffic that these places concentrate, makes them not only widely demanded spaces, but also relevant due to the interest that has settled in the consumer mind.
When he ran the “2019 Convenience Store Industry” a series of reasons were identified based on which a store of this type was preferred. The first reason for these was the location, chosen by the 4.2 percent of the participants.
Because many of these stores are located in or operate gas stations, the 4 percent voted for this reason and a Four percent I also vote for the safety these places offer.
A 3.7 percent voted for the price of the products and a 2.7 percent simply because of the brand recognition it manages to do.
Consume at convenience
The consumer in a convenience store has become a widely extended profile in Mexico and it is precisely the taste for the convenient, which has motivated each time that these spaces are attractive to the consumer, especially due to the patented experience in said medium.
There is no doubt that there are activities that prevail in the market and determine a unique activity before the consumer, especially because of the opportunity that the brands have created in this segment.
A valuable case for the importance of expediency is demonstrated by Uzziel either @uzga63as it appears in TikTokwhere he gives an account of the worst of working at Oxxo, evidence that helps marketers to understand how a business of this type is operated.
@uzga_63 and I thought it was just getting paid xd xd#viral #trend #for you #pyf #oxxo #gossip ♬ Che La Luna – Louis Prima with Sam Butera & The Witnesses
The tiktoker reveals that new tasks are printed every four hours and have to be executed; in this same period of time, the coffee must be replaced, regardless of whether the dispenser is full with the hot drink of the day; In terms of cleaning, activities such as sweeping or mopping floors are permanent; in addition to the fact that all the product on the shelf must be “fronted” and the collection box must be attended to.
As well as the case of the cashier Oxxo We have seen other viral testimonials from employees of stores like Starbucks, another great retail player, only from their fast food trench, where lead in brand value according to Brandz – Top 100 most valuable global brands 2021.
In the case of baristas starbucksthey give an account of everything that operating a cafeteria of this chain implies with videos that have gone viral showing how they prepare drinks, even becoming a reason for dismissal for it, as happened in 2021, when we shared the story of @zadergjura, who claimed to have been fired for displaying his work on his account TikTok.
Both cases of work experience in retail decipher, at least anecdotally, the challenge of operating a point of sale in this industry, as well as the cost of being able to maintain these activities, to stand out in the industry.
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